While it can be difficult to get your yearbook marketing message to parents, it is an even greater challenge to reach Latino parents. Posters about yearbooks may not speak to them. Walsworth’s customized Latino Marketing materials can help.
The latest entry in our web series of marketing tips, Why Didn’t I Think of That, is focused on a creative way to draw attention to your yearbook sales table or kiosk.
The yearbook staffs at Olathe North High School and Kokomo High School got their school mascots to appear at the sales table during registration/open house type events. And the results were positive.
Are you looking for the most efficient ways to reach the parents of the Latino students in your school? Consider recruiting a Latino parent who has purchased and cherishes the yearbook as a parent marketer.
This past spring, Walsworth created a new program based on requests from schools like yours to help sell more yearbooks to the Latino community. We conducted research with advisers and Latino parents across the country and used our findings to create effective marketing tools.
The latest “It’s Worth It” yearbook sales tip comes courtesy of Merrillville High School, and it’s all about teasing the audience with a sneak preview.
As the national It’s Worth It sales contest continues to heat up, tips and unique sales strategies from yearbook staffs keep coming in to the Idea File. Take a look at the latest!
Selling the yearbook in a school made up of just two grades can be tough. See how one middle school of more than 1,600 students and 100+ staff members, doing yearbook as an after-school activity, gets it done.
Take a look at one adviser’s ideas and tricks for successfully marketing the yearbook to all the different audiences at her school.
Walsworth’s “It’s Worth It” contest is in full swing. Schools have begun entering to win the three $1,000 prizes. Inside are more sales tips for improving your sales, including how to add a personal touch to your marketing.
Many yearbooks depend upon advertising revenue to sustain financial integrity. It is important they have policy that guides business operations, advertising content decisions and ethical judgments.
Need a reliable yearbook partner? We specialize in high-quality yearbook printing and provide learning resources to support your school’s needs.