Making It Work, Part 1

How are schools around the country telling the story of the year? Check out this series as we highlight the incredible work yearbook staffs are doing under unusual circumstances. Yearbook staffs have had to find new ways to cover what's happening at their school, and they've done an incredible job so far!

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Marketing

January 5, 2021 / Advertising / Marketing

Brian Krawetzke, the yearbook adviser at Shawnee High School in Lima, Ohio, knew something needed to be done to improve yearbook sales, which were down this year. Each year, the yearbook staff comes up with a unique and innovative sales campaign, often tailored to their theme, trying everything from naming a star after a student…

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December 2, 2020 / Coverage / Marketing

In case you missed it, Walsworth Yearbooks recently hosted the “Social Success: How to Make Social Media Work for You” webinar with advice from six yearbook editors from across the country who run successful social media campaigns. But don’t worry, you can still catch the replay to learn their valuable tips and tricks for success.…

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November 6, 2020 / Marketing

In a world filled with social distancing, quarantines and virtual learning, selling your yearbook and ads online is more important than ever. In fact, it is imperative! More and more yearbook staffs have already jumped online, and you should too. They are reaping the benefits of more sales and more time to work on creating…

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October 28, 2020 / Marketing / Photography

This year holds unprecedented challenges for capturing socially distanced yearbook portraits for students in school, learning virtually or doing a hybrid of the two.  Walsworth has the solution. We’ve partnered with High5.ID to offer Selfie Portraits, an innovative and simple approach to school portraits if you can’t get your regular portraits taken. Our Selfie Portraits…

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October 12, 2020 / Coverage / Marketing

Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked…

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September 15, 2020 / Marketing

What a year it’s been already! We’re relearning how to do a yearbook together – including how to sell a yearbook and yearbook ads. Start early to make sure your yearbook sales start off well and keep it up over the year. Make sure your online sales are set up. This one’s a no-brainer. Even…

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May 11, 2020 / Marketing / Staff Management

It’s the question on everyone’s minds: how is yearbook distribution going to work this year? Social distancing, closed school buildings and elimination of shared surfaces added new twists we could have never predicted, but journalism adviser Carey Pung of Okeechobee High School in Okeechobee, Florida, didn’t let that stop him and his staff from a…

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May 6, 2020 / Marketing

As yearbookers, you intuitively understand the value of yearbooks. You work tireless to champion its merits to your student body, encouraging them to purchase their very own copy. But for students at Wiregrass Ranch High School in Wesley Chapel, Florida, purchasing a yearbook is no longer an option. They, like other schools we are seeing,…

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