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The new eBook, Becoming a Mentor, offers advice from Jim Jordan and walks you through your first year of mentoring.

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March 24, 2017 / Marketing

The yearbook staff at Walsworth Yearbooks school Bartlett High School in Bartlett, Illinois, generated a nice one-day boost to their yearbook sales this week with a fun, creative idea. The staff held a 24-hour sales promotion that they called “Near Miss Day” on March 23. Basically, they opened up their book sales for one last…

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November 17, 2016 / Marketing

Stores are breaking out decorations, kids have begun their wish lists and Thanksgiving is only a week away. The holiday season is officially upon us. If you’re not already considering it, the holidays are a time that yearbook staffs can promote book sales. A great way to do that is by offering yearbook gift certificates…

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October 31, 2016 / Marketing

We’re now only a few weeks away from one of the biggest online shopping days of the year, and Walsworth Yearbooks is helping staffs get ready. Known as Cyber Monday, the Monday after Thanksgiving has become a day where people look for great online-only deals and sales. Billions of dollars are spent each year in…

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October 24, 2016 / Marketing

High school football is big in Texas, and the yearbook staff at Timber Creek High School in Fort Worth used a fun, clever idea to spread awareness of their yearbook sales this season. The staff created fans to hand out to the spectators at the first game of the season, while it was still hot…

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yearbook box
October 21, 2016 / Marketing

Proving again that cardboard boxes provide hours of fun, journalism students at Robinson High School in Tampa, Florida, clamor to wear a yearbook box costume created to market the yearbook. And the costume reached a wider audience Friday when a WFLA reporter interviewed a student wearing it during an early morning homecoming pep rally. The…

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October 20, 2016 / Marketing

Kathleen Kosal is busy. She is in the middle of her second year as the yearbook adviser at Wheeler High School in Valparaiso, Indiana, where yearbook has moved from a club to a class, with a larger staff. There’s a lot going on. Which is why Kosal loves Walsworth’s Parent Email Program (PEP). “We have…

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August 29, 2016 / Cover Spotlight / Marketing / Theme

Coloring books for adults remain popular, and one way for students to have fun now and remember the trend later is to create a yearbook cover they can color. The yearbook staff at Blackhawk Christian School in Fort Wayne, Indiana, jumped on that craze early with their 2015 yearbook, with the idea evolving from their…

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