Six things new yearbook advisers should be doing right now

There are many tasks to complete at the beginning of the school year. Walsworth is here to provide some guidance. We’ve compiled a list of the six tasks that need to be addressed right now.

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Walsworth Yearbook School Store
July 31, 2018 / Marketing

Last month, Walsworth Yearbooks unveiled a new online School Store experience for all of its schools. As the summer moves along, more and more schools are diving in and getting their first look at the impressive new store. The primary advantage of the new School Store is the customization options it now provides. Coupon codes…

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July 26, 2018 / Marketing

Starting to think about how you want to promote next year’s yearbook is an exciting thing, but before you get too many ideas I don’t want you to get too ahead of yourself!

The first thing you will want to do is learn how your school distributes their registration/back-to-school information. The way your school distributes this information is a key component in starting to take your sales from zero to 60 in 5.2!

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May 8, 2018 / Marketing

As we celebrate the extra efforts of yearbook advisers during Teacher Appreciation Week, here’s a special shoutout to adviser Kira Hayes from Lewisville High School in Lewisville, Texas, who has been spreading the yearbook love, and boosting yearbook sales, with her Pay it Forward program. This year is Hayes’ sixth as a teacher and yearbook…

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January 19, 2018 / Marketing

Winter break is over and yearbook production is back in full swing for the second half of the school year, which means the Walsworth Yearbooks webinar series is back in action as well. January’s webinar is a recorded session coinciding with the release of (and sharing the name with) Walsworth’s most recent eBook, Creative Ideas…

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November 21, 2017 / Marketing

Is your school using online sales to sell your yearbook and ads this year? If so, you should consider a Cyber Monday promotion. Cyber Monday, which happens every year on the Monday after Thanksgiving, has become a day where consumers flock online looking for great deals and sales. It’s now one of the biggest online…

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November 2, 2017 / Marketing / Staff Fun

The next two months can be some of the busiest of the year for your yearbook staff as you race to get pages done before winter break, while also mixing in valuable time with family and friends around the holidays. But the holiday season is also the perfect time to get active on your social…

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September 25, 2017 / Marketing

Nerves quickly gave way to excited calls of, “I got one!” as 10 members of our yearbook staff at First Flight High School gathered for a “Senior Ad Phone-a-Thon” during the third week of the new school year. Inspired by another Walsworth school’s success with this idea, our Shorelines staff used this strategy for a…

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June 2, 2017 / Marketing

The yearbook staff from Manteo High School in Manteo, North Carolina, created a beautiful 2017 edition of their Sandfiddler yearbook, which included a striking gold cover and design. Playing off that, the staff organized a “Golden Ticket” promotion last week with their yearbook distribution and signing party. Any student who purchased the yearbook before distribution…

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