Announcing Mike Taylor’s new eBook for new yearbook advisers

For his latest project, Walsworth's Mike Taylor, CJE, has funneled some of his vast yearbook knowledge into a Back-to-School eBook.

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Marketing

June 2, 2017 / Marketing

The yearbook staff from Manteo High School in Manteo, North Carolina, created a beautiful 2017 edition of their Sandfiddler yearbook, which included a striking gold cover and design. Playing off that, the staff organized a “Golden Ticket” promotion last week with their yearbook distribution and signing party. Any student who purchased the yearbook before distribution…

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May 24, 2017 / Marketing

The yearbook staff at Shawnee High School in Lima, Ohio, prides itself on annually coming up with creative ways to get students hyped up about buying the yearbook. We’ve written about their efforts more than once here in the Yearbooks Blog. The theme of Shawnee’s 2017 Quilna yearbook was “Outside Ordinary,” which meant the staff…

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May 15, 2017 / Marketing / Video

The yearbook staff at McKinney High School in McKinney, Texas, has given a late boost to their book sales this year, with the help of a fun, well-produced video that promoted this year’s yearbook theme and went viral around school. The McKinney staff created a commercial that aired at the end of MHS1, the school’s…

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May 10, 2017 / Marketing / Staff Fun

Here’s a cool idea from the yearbook staff at First Flight High School in Kill Devil Hills, North Carolina, for a way to put those unused photos that didn’t make it into the yearbook to use. The First Flight staff was looking to make one final sales push as they headed into May with 100…

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March 24, 2017 / Marketing

The yearbook staff at Walsworth Yearbooks school Bartlett High School in Bartlett, Illinois, generated a nice one-day boost to their yearbook sales this week with a fun, creative idea. The staff held a 24-hour sales promotion that they called “Near Miss Day” on March 23. Basically, they opened up their book sales for one last…

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November 17, 2016 / Marketing

Stores are breaking out decorations, kids have begun their wish lists and Thanksgiving is only a week away. The holiday season is officially upon us. If you’re not already considering it, the holidays are a time that yearbook staffs can promote book sales. A great way to do that is by offering yearbook gift certificates…

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October 31, 2016 / Marketing

We’re now only a few weeks away from one of the biggest online shopping days of the year, and Walsworth Yearbooks is helping staffs get ready. Known as Cyber Monday, the Monday after Thanksgiving has become a day where people look for great online-only deals and sales. Billions of dollars are spent each year in…

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