Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Marketing

September 15, 2020 / Marketing

What a year it’s been already! We’re relearning how to do a yearbook together – including how to sell a yearbook and yearbook ads. Start early to make sure your yearbook sales start off well and keep it up over the year. Make sure your online sales are set up. This one’s a no-brainer. Even…

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May 11, 2020 / Marketing / Staff Management

It’s the question on everyone’s minds: how is yearbook distribution going to work this year? Social distancing, closed school buildings and elimination of shared surfaces added new twists we could have never predicted, but journalism adviser Carey Pung of Okeechobee High School in Okeechobee, Florida, didn’t let that stop him and his staff from a…

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May 6, 2020 / Marketing

As yearbookers, you intuitively understand the value of yearbooks. You work tireless to champion its merits to your student body, encouraging them to purchase their very own copy. But for students at Wiregrass Ranch High School in Wesley Chapel, Florida, purchasing a yearbook is no longer an option. They, like other schools we are seeing,…

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November 8, 2019 / Marketing

Updated by Walsworth Yearbooks We’re now only a few weeks away from one of the biggest online shopping days of the year, and Walsworth Yearbooks is helping staffs get ready. Known as Cyber Monday, the Monday after Thanksgiving has become a day where people look for great online-only deals and sales. Billions of dollars are…

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October 11, 2019 / Marketing / National Yearbook Week

Marketing and selling your yearbook are as important as the right theme, outstanding design and amazing photography. A great yearbook, with each student in the yearbook multiple times, will make students feel included and help with your yearbook sales. If every student in your school doesn’t already buy a yearbook, then it’s time to level…

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Yearbooks are an integral part of any school year. However, as one of the only organizations at school whose very existence depends upon sales, keeping your program financially healthy presents a unique challenge. Keep your yearbook program in the black with these five yearbook marketing ideas.  1. Train a marketing manager Who knows how to…

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