TikTok is a constantly evolving video-sharing app that has grown in popularity over the past decade. Users share and post videos containing content that ranges from choreographed dances to live video streaming to educational tips and tricks. According to The Social Shepard, 49.4% of TikTok’s users in the United States are ages 10-29. With over…
Marketing
It’s spring, that time of year associated with cleaning. It’s also Earth Day, which urges each of us to consider ways to recycle, repurpose and reuse. As a yearbook staff, you are probably eagerly anticipating the smell of fresh yearbooks arriving. But, where are you going to put them? In case you have a couple…
Valentine’s Day Yearbook Activities can be a great way to break up the busy pace of February in the yearbook world. Spring delivery schools are in the middle of deadlines. Summer/fall delivery schools are heading into deadline season. One semester of school is complete, so your staff is busy trying to make sure you captured…
Stores are breaking out decorations, kids have begun their wish lists and Thanksgiving is only a week away. The holiday season is officially upon us. If you’re not already considering it, the holidays are a time that yearbook staffs can promote book sales. A great way to do that is by offering yearbook gift certificates…
Selling your yearbook and ads online is more important than ever. In fact, it is imperative! More and more yearbook staffs have already jumped online, and you should too. They are reaping the benefits of more sales and more time to work on creating their yearbook. If that last sentence wasn’t reason enough for you…
Put some PEP in your marketing! With digital engagement and marketing at an all-time high, it is more important than ever that you reach parents where they already are – their inbox! Email is proven-effective and one of the best ways to reach your buyers. Walsworth makes it easy for you with our Parent Email…
The start of each new school year comes with a new, fresh outlook on yearbook and yearbook marketing. We have updated our 2022-23 social media calendar to help you take your marketing to the next level. Each month is designed with a variety of daily posts that encourage your staff to engage with your school…
Yearbook distribution is one of the most exciting moments of the year. FINALLY, your student body gets to see what you’ve been hard at work on for the entire year. But along with the excitement can live stress over the logistics of distributing books. So much paper from all the purchaser lists you print out.…
Second grade teacher Jacki Lugg is close to finishing her third year as the elementary school yearbook adviser at Mullica Township Elementary School in Elwood, New Jersey. This year, her community astounded her with their generosity. It’s not like she wasn’t expecting any donations. Lugg said she’d had a few people approach her about donating…
Updated by Walsworth Yearbooks The next two months can be some of the busiest of the year for your yearbook staff as you race to get pages done before winter break, while also mixing in valuable time with family and friends around the holidays. But the holiday season is also the perfect time to get…