Walsworth’s 2018 Photo Contest now underway

For the next month, yearbook photographers across the country will have their chance to win one of 10 $100 Visa gift cards (and bragging rights, of course).

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January 19, 2018 / Marketing

Winter break is over and yearbook production is back in full swing for the second half of the school year, which means the Walsworth Yearbooks webinar series is back in action as well. January’s webinar is a recorded session coinciding with the release of (and sharing the name with) Walsworth’s most recent eBook, Creative Ideas…

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November 21, 2017 / Marketing

Is your school using online sales to sell your yearbook and ads this year? If so, you should consider a Cyber Monday promotion. Cyber Monday, which happens every year on the Monday after Thanksgiving, has become a day where consumers flock online looking for great deals and sales. It’s now one of the biggest online…

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November 2, 2017 / Marketing / Staff Fun

The next two months can be some of the busiest of the year for your yearbook staff as you race to get pages done before winter break, while also mixing in valuable time with family and friends around the holidays. But the holiday season is also the perfect time to get active on your social…

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September 25, 2017 / Marketing

Nerves quickly gave way to excited calls of, “I got one!” as 10 members of our yearbook staff at First Flight High School gathered for a “Senior Ad Phone-a-Thon” during the third week of the new school year. Inspired by another Walsworth school’s success with this idea, our Shorelines staff used this strategy for a…

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June 2, 2017 / Marketing

The yearbook staff from Manteo High School in Manteo, North Carolina, created a beautiful 2017 edition of their Sandfiddler yearbook, which included a striking gold cover and design. Playing off that, the staff organized a “Golden Ticket” promotion last week with their yearbook distribution and signing party. Any student who purchased the yearbook before distribution…

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May 24, 2017 / Marketing

The yearbook staff at Shawnee High School in Lima, Ohio, prides itself on annually coming up with creative ways to get students hyped up about buying the yearbook. We’ve written about their efforts more than once here in the Yearbooks Blog. The theme of Shawnee’s 2017 Quilna yearbook was “Outside Ordinary,” which meant the staff…

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May 15, 2017 / Marketing / Video

The yearbook staff at McKinney High School in McKinney, Texas, has given a late boost to their book sales this year, with the help of a fun, well-produced video that promoted this year’s yearbook theme and went viral around school. The McKinney staff created a commercial that aired at the end of MHS1, the school’s…

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May 10, 2017 / Marketing / Staff Fun

Here’s a cool idea from the yearbook staff at First Flight High School in Kill Devil Hills, North Carolina, for a way to put those unused photos that didn’t make it into the yearbook to use. The First Flight staff was looking to make one final sales push as they headed into May with 100…

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