Yearbooks are an integral part of any school year. However, as one of the only organizations at school whose very existence depends upon sales, keeping your program financially healthy presents a unique challenge. Keep your yearbook program in the black with these five yearbook marketing ideas. 1. Train a marketing manager Who knows how to…
This holiday season, Walsworth has decided to celebrate by creating the 12 days of eBooks! We’re pretty proud of all the helpful eBooks we’ve created, and we want to make sure you’re aware of them too. That’s why over 12 days this month, we’ll be putting the spotlight on 12 of our specific eBooks. Each…
Happy Cyber Monday! If you’re a regular around walsworthyearbooks.com, you’ve already ventured over to our Holiday page at walsworthyearbooks.com/holiday-fun and downloaded your Cyber Monday graphics to promote big yearbook sales today. But if not, don’t fret. There are loads of fun materials to use over at walsworthyearbooks.com/holiday-fun and several weeks left to use them. Let’s…
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in…
Last month, Walsworth Yearbooks unveiled a new online School Store experience for all of its schools. As the summer moves along, more and more schools are diving in and getting their first look at the impressive new store. The primary advantage of the new School Store is the customization options it now provides. Coupon codes…
Starting to think about how you want to promote next year’s yearbook is an exciting thing, but before you get too many ideas I don’t want you to get too ahead of yourself!
The first thing you will want to do is learn how your school distributes their registration/back-to-school information. The way your school distributes this information is a key component in starting to take your sales from zero to 60 in 5.2!
As we celebrate the extra efforts of yearbook advisers during Teacher Appreciation Week, here’s a special shoutout to adviser Kira Hayes from Lewisville High School in Lewisville, Texas, who has been spreading the yearbook love, and boosting yearbook sales, with her Pay it Forward program. This year is Hayes’ sixth as a teacher and yearbook…
Winter break is over and yearbook production is back in full swing for the second half of the school year, which means the Walsworth Yearbooks webinar series is back in action as well. January’s webinar is a recorded session coinciding with the release of (and sharing the name with) Walsworth’s most recent eBook, Creative Ideas…
As yearbook staffs start to trickle back into school this month after a few much-needed weeks off for winter break, the focus will shift to the second half of the school year. All the crucial tasks that go into finishing off this year’s book will take center stage and become the priority. What should be…
Is your school using online sales to sell your yearbook and ads this year? If so, you should consider a Cyber Monday promotion. Cyber Monday, which happens every year on the Monday after Thanksgiving, has become a day where consumers flock online looking for great deals and sales. It’s now one of the biggest online…
