Social distancing and closed school buildings have added new twists to the school year, but adviser Carey Pung of Okeechobee High didn’t let that stop him and his staff from a yearbook distribution via car line.
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in…
Last month, Walsworth Yearbooks unveiled a new online School Store experience for all of its schools. As the summer moves along, more and more schools are diving in and getting their first look at the impressive new store. The primary advantage of the new School Store is the customization options it now provides. Coupon codes…
Starting to think about how you want to promote next year’s yearbook is an exciting thing, but before you get too many ideas I don’t want you to get too ahead of yourself!
The first thing you will want to do is learn how your school distributes their registration/back-to-school information. The way your school distributes this information is a key component in starting to take your sales from zero to 60 in 5.2!
As we celebrate the extra efforts of yearbook advisers during Teacher Appreciation Week, here’s a special shoutout to adviser Kira Hayes from Lewisville High School in Lewisville, Texas, who has been spreading the yearbook love, and boosting yearbook sales, with her Pay it Forward program. This year is Hayes’ sixth as a teacher and yearbook…
Winter break is over and yearbook production is back in full swing for the second half of the school year, which means the Walsworth Yearbooks webinar series is back in action as well. January’s webinar is a recorded session coinciding with the release of (and sharing the name with) Walsworth’s most recent eBook, Creative Ideas…
As yearbook staffs start to trickle back into school this month after a few much-needed weeks off for winter break, the focus will shift to the second half of the school year. All the crucial tasks that go into finishing off this year’s book will take center stage and become the priority. What should be…
Is your school using online sales to sell your yearbook and ads this year? If so, you should consider a Cyber Monday promotion. Cyber Monday, which happens every year on the Monday after Thanksgiving, has become a day where consumers flock online looking for great deals and sales. It’s now one of the biggest online…
The next two months can be some of the busiest of the year for your yearbook staff as you race to get pages done before winter break, while also mixing in valuable time with family and friends around the holidays. But the holiday season is also the perfect time to get active on your social…
Halloween week is only a couple days away and the fall holiday should be a festive time for your yearbook staff. Take time to bring in some food and candy. If your school allows it, even have fun getting into costumes for a staff party. Along with all the Halloween fun, you can still be…
Nerves quickly gave way to excited calls of, “I got one!” as 10 members of our yearbook staff at First Flight High School gathered for a “Senior Ad Phone-a-Thon” during the third week of the new school year. Inspired by another Walsworth school’s success with this idea, our Shorelines staff used this strategy for a…
