23 Summer Coverage Ideas for Your 2023 Yearbook

Here are 23 ideas for summer coverage in the yearbook that you can take and put your own unique spin on to fit your student body.

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April 12, 2021 / Marketing / Staff Management

Students and teachers across the nation persevered and showcased creativity throughout this year of unprecedented challenges. Your staff proved that a non-traditional school year was anything but boring by illustrating stories and events while bringing the yearbook to life. Now is the exciting time to prepare to reveal all your hard work on yearbook distribution…

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April 2, 2021 / Marketing

Let’s get social! Move over, boring old posts, we have a fresh update for you! We have created a monthly social media calendar that your yearbook staff can use to help you promote your yearbook while also engaging your school community. This calendar will help elevate your social media presence with a variety of daily…

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January 5, 2021 / Advertising / Marketing

Brian Krawetzke, the yearbook adviser at Shawnee High School in Lima, Ohio, knew something needed to be done to improve yearbook sales, which were down this year. Each year, the yearbook staff comes up with a unique and innovative sales campaign, often tailored to their theme, trying everything from naming a star after a student…

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December 2, 2020 / Coverage / Marketing

In case you missed it, Walsworth Yearbooks recently hosted the “Social Success: How to Make Social Media Work for You” webinar with advice from six yearbook editors from across the country who run successful social media campaigns. But don’t worry, you can still catch the replay to learn their valuable tips and tricks for success.…

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November 6, 2020 / Marketing

In a world filled with social distancing, quarantines and virtual learning, selling your yearbook and ads online is more important than ever. In fact, it is imperative! More and more yearbook staffs have already jumped online, and you should too. They are reaping the benefits of more sales and more time to work on creating…

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October 28, 2020 / Marketing / Photography

This year holds unprecedented challenges for capturing socially distanced yearbook portraits for students in school, learning virtually or doing a hybrid of the two.  Walsworth has the solution. We’ve partnered with High5.ID to offer Selfie Portraits, an innovative and simple approach to school portraits if you can’t get your regular portraits taken. Our Selfie Portraits…

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October 12, 2020 / Coverage / Marketing

Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked…

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September 15, 2020 / Marketing

What a year it’s been already! We’re relearning how to do a yearbook together – including how to sell a yearbook and yearbook ads. Start early to make sure your yearbook sales start off well and keep it up over the year. Make sure your online sales are set up. This one’s a no-brainer. Even…

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May 11, 2020 / Marketing / Staff Management

It’s the question on everyone’s minds: how is yearbook distribution going to work this year? Social distancing, closed school buildings and elimination of shared surfaces added new twists we could have never predicted, but journalism adviser Carey Pung of Okeechobee High School in Okeechobee, Florida, didn’t let that stop him and his staff from a…

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