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October 4, 2021 / Marketing

We all know how important it is to get the right theme, have an amazing design and include incredible photos. However, it is just as important to market and sell your yearbook. A great yearbook, with each student in the yearbook multiple times, will make students feel included and help with your yearbook sales. To…

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July 7, 2021 / Marketing

The previous school year required more adapting than ever before for schools across the nation, and completing a yearbook during this period seemed daunting, to say the least. Yet many yearbook staffs not only succeeded in producing their book, but they thrived with sales while embracing new programs and marketing tactics. “In the beginning of…

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June 23, 2021 / Marketing

Get ready for a new social media experience! We have created a monthly social media calendar that your yearbook staff can use to help you promote your yearbook while also engaging your school community. This calendar will help elevate your social media presence with a variety of daily posts, many of which end with a call-to-action to purchase…

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May 14, 2021 / Marketing

Once again, we have a fresh social media update for you! We have created a monthly social media calendar that your yearbook staff can use to help you promote your yearbook while also engaging your school community. This calendar will help elevate your social media presence with a variety of daily posts, many of which end with…

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April 28, 2021 / Marketing

Move over old social media posts, we have a fresh update for you! We have created a monthly social media calendar that your yearbook staff can use to help you promote your yearbook while also engaging your school community. This calendar will help elevate your social media presence with a variety of daily posts, many of which…

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April 12, 2021 / Marketing / Staff Management

Students and teachers across the nation persevered and showcased creativity throughout this year of unprecedented challenges. Your staff proved that a non-traditional school year was anything but boring by illustrating stories and events while bringing the yearbook to life. Now is the exciting time to prepare to reveal all your hard work on yearbook distribution…

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April 2, 2021 / Marketing

Let’s get social! Move over, boring old posts, we have a fresh update for you! We have created a monthly social media calendar that your yearbook staff can use to help you promote your yearbook while also engaging your school community. This calendar will help elevate your social media presence with a variety of daily…

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January 5, 2021 / Advertising / Marketing

Brian Krawetzke, the yearbook adviser at Shawnee High School in Lima, Ohio, knew something needed to be done to improve yearbook sales, which were down this year. Each year, the yearbook staff comes up with a unique and innovative sales campaign, often tailored to their theme, trying everything from naming a star after a student…

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December 2, 2020 / Coverage / Marketing

In case you missed it, Walsworth Yearbooks recently hosted the “Social Success: How to Make Social Media Work for You” webinar with advice from six yearbook editors from across the country who run successful social media campaigns. But don’t worry, you can still catch the replay to learn their valuable tips and tricks for success.…

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