November 17, 2022 / Marketing

Use gift certificates to offer the yearbook as a holiday present

Written by Evan Blackwell, CJE

Stores are breaking out decorations, kids have begun their wish lists and Thanksgiving is only a week away. The holiday season is officially upon us.

If you’re not already considering it, the holidays are a time that yearbook staffs can promote book sales. A great way to do that is by offering yearbook gift certificates to parents.

Walsworth Yearbooks provides a simple holiday gift certificate template on the Market to Parents page at, which allows you to customize several fields, including school name, yearbook name, recipient name and purchaser name.

What other marketing tactics do you use to promote sales around the holidays?

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.