As the national It’s Worth It sales contest continues to heat up, tips and unique sales strategies from yearbook staffs keep coming in to the Idea File. Take a look at the latest!
Selling the yearbook in a school made up of just two grades can be tough. See how one middle school of more than 1,600 students and 100+ staff members, doing yearbook as an after-school activity, gets it done.
Take a look at one adviser’s ideas and tricks for successfully marketing the yearbook to all the different audiences at her school.
Walsworth’s “It’s Worth It” contest is in full swing. Schools have begun entering to win the three $1,000 prizes. Inside are more sales tips for improving your sales, including how to add a personal touch to your marketing.
Many yearbooks depend upon advertising revenue to sustain financial integrity. It is important they have policy that guides business operations, advertising content decisions and ethical judgments.
In the latest entry of “It’s Worth It,” see how Karen Murray and her staff at Ramblewood Middle School increase sales and get students excited about yearbook by producing video ads.
As a way to lend a helping hand to the yearbook staffs competing in the “It’s Worth It” contest, every so often throughout the year we’ll post some tips and ideas on how to potentially increase sales.
Getting readers to buy your product is an important aspect of your yearbook program, but one that involves a lot of time and paperwork. Consider getting help by using SalesXpress this year.
In a perfect world, every student would buy a yearbook every year. They would just line up to pay for it.
There are a few schools like that. Seattle Preparatory School, a private Jesuit school in Seattle, Wash., is one of them.
A well written and designed book that has good coverage of the entire school population will sell well. Probably no single factor does more to sell a book than the intrinsic value of the book, which can be improved with four features.
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