Market to as many as possible
Take a look at one adviser’s ideas and tricks for successfully marketing the yearbook to all the different audiences at her school.
September 24, 2009
Marketing
Photo By Zoe Yim
Adding a personal touch will help yearbook sales
Walsworth’s “It’s Worth It” contest is in full swing. Schools have begun entering to win the three $1,000 prizes. Inside are more sales tips for improving your sales, including how to add a personal touch to your marketing.
September 1, 2009
Law/Ethics
Ethics in advertising policy
Many yearbooks depend upon advertising revenue to sustain financial integrity. It is important they have policy that guides business operations, advertising content decisions and ethical judgments.
August 24, 2009
Ramblewood draws attention with video ads
In the latest entry of “It’s Worth It,” see how Karen Murray and her staff at Ramblewood Middle School increase sales and get students excited about yearbook by producing video ads.
August 17, 2009
Ideas for boosting yearbook sales
As a way to lend a helping hand to the yearbook staffs competing in the “It’s Worth It” contest, every so often throughout the year we’ll post some tips and ideas on how to potentially increase sales.
August 6, 2009
Reduce your book sales workload
Getting readers to buy your product is an important aspect of your yearbook program, but one that involves a lot of time and paperwork. Consider getting help by using SalesXpress this year.
July 20, 2009
When everyone wants a yearbook
In a perfect world, every student would buy a yearbook every year. They would just line up to pay for it.
There are a few schools like that. Seattle Preparatory School, a private Jesuit school in Seattle, Wash., is one of them.
July 20, 2009
Powerful yearbook selling strategies
A well written and designed book that has good coverage of the entire school population will sell well. Probably no single factor does more to sell a book than the intrinsic value of the book, which can be improved with four features.
July 20, 2009
Powder Puff Football
Since the yearbook always requires such a large amount of money every year, it has become necessary to do several large fund-raisers that bring in a great deal of money in one day, even though it takes a month or more to plan and implement. This is the 10th year for the Avella yearbook staff to sponsor the Powder Puff Football Games.
July 20, 2009
Mr. Avella
Since the yearbook always requires so large amount of money every year, it has become necessary to do several large fund-raisers that bring in a great deal of money in one day, even though it takes a month or more to plan and implement. This is just one of the fund-raisers the Avella yearbook staff conducts each year.
July 20, 2009
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