High school football is big in Texas, and the yearbook staff at Timber Creek High School in Fort Worth used a fun, clever idea to spread awareness of their yearbook sales this season. The staff created fans to hand out to the spectators at the first game of the season, while it was still hot…
Proving again that cardboard boxes provide hours of fun, journalism students at Robinson High School in Tampa, Florida, clamor to wear a yearbook box costume created to market the yearbook. And the costume reached a wider audience Friday when a WFLA reporter interviewed a student wearing it during an early morning homecoming pep rally. The…
Kathleen Kosal is busy. She is in the middle of her second year as the yearbook adviser at Wheeler High School in Valparaiso, Indiana, where yearbook has moved from a club to a class, with a larger staff. There’s a lot going on. Which is why Kosal loves Walsworth’s Parent Email Program (PEP). “We have…
Coloring books for adults remain popular, and one way for students to have fun now and remember the trend later is to create a yearbook cover they can color. The yearbook staff at Blackhawk Christian School in Fort Wayne, Indiana, jumped on that craze early with their 2015 yearbook, with the idea evolving from their…
Yearbook distribution days are taking place all over the country this month, and we want to hear your stories and see your pictures! Visit the Walsworth Yearbooks Facebook and Twitter pages (@yearbookforever) to see posts and retweets from schools celebrating their distribution days. Send us your distribution day pics! You can message us on Facebook,…
Yearbook distribution day can be one of the most exciting days for your yearbook staff. It can also be one of the busiest. And if your school takes advantage of our Online Sales Program or you have entered your in-school sales into Sales Central, you also need to distribute yearbook order options. However, we make…
Valentine’s Day is coming up this week, and the holiday provides two special opportunities for your yearbook staff. One – it’s a great holiday for promoting sales and building a yearbook marketing campaign around. Two – it’s a perfect time for the staff to bond and have a little fun! On the promotional side, take…
Has your yearbook staff ever organized a campaign to promote the yearbook as a holiday gift? Think about it. We are now entering the time of year where gift shopping will shift into overdrive, and there is no other product being created at your school that so perfectly captures the memories of the year and…
Walsworth Yearbooks provides all kinds of amazing marketing tools to help you improve sales. You can find them on this site, over in the Marketing Your Book section. In addition to all those resources, one of the easiest ways to increase your book sales is to diversify your coverage and promote it. This post covers…
The yearbook staffs from five schools were named winners in Walsworth’s National Yearbook Week Marketing Contest. Schools were allowed to submit entries to the Marketing Contest on Walsworth’s Facebook page throughout National Yearbook Week, from Oct. 5-9, with photos and descriptions of their marketing tactics. The five winners are: Shawnee High School in Lima, Ohio,…
