September 28, 2010 / Latino Marketing

Recruiting parents to the cause can help your Latino Marketing efforts

Written by Aimee Parsons

Are you looking for the most efficient ways to reach the parents of the Latino students in your school? Walsworth worked with experts to craft marketing materials that touch Latino parents, and in doing so, we learned:

  • Latino-MarketingThey take great pride in their children’s accomplishments.
  • They easily spread the word about the things they think are important.

So, consider recruiting a Latino parent who has purchased and cherishes the yearbook as a parent marketer. This person can speak in English and Spanish to parents at concerts, plays and games to explain the school-honored tradition of yearbook, the memories it holds, and how to buy one.

Not sure they will jump at the offer? Make it worthwhile for the parent marketer! Offer a free personal ad or yearbook if the parent sells a certain number of books. Also, consider offering a restaurant or store gift card.

Latino parents cherish bonitos recuerdos (beautiful memories) of their children. Recruit a Latino parent to help you spread the word on the beautiful memories the yearbook contains each year!

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Aimee Parsons