October 19, 2010 / Marketing Stuff

Think about using school mascot at the yearbook sales table

Written by Evan Blackwell, CJE

The latest entry in our web series of marketing tips, Why Didn’t I Think of That, is focused on a creative way to draw attention to your yearbook sales table or kiosk.

The yearbook staffs at Olathe North High School and Kokomo High School got their school mascots to appear at the sales table during registration/open house type events. And the results were positive.

When parents and students see the mascot, or a character in costume, it’s amazing how the crowd will flock to see what’s going on.

The next time you have an event where you will be setting up for yearbook sales, arrange for an appearance by the mascot and see if it makes a difference.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Marketing Automation Specialist for Walsworth. He's been a writer, editor and web content specialist for Walsworth Yearbooks for the past 14 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.