A beacon for student journalism, the Columbia Scholastic Press Association (CSPA) is only weeks away from its 95th annual Spring Convention in New York City. What better time for Mike Taylor, CJE, to interview the organization’s executive director, Ed Sullivan? For the first episode of the Ask Mike podcast’s second season, Taylor and Sullivan discuss Sullivan’s history, CSPA, and the …
What happens when hosts of two different WYPN shows get together on the same episode? It turns into a fascinating 55 minutes of fun for the listener. To kickoff the second season of Yearbook Chat with Jim, host Jim Jordan interviewed Walsworth’s Mike Taylor, CJE, the host of Walsworth’s Ask Mike podcast, and the entertaining discussion covered a little bit …
Prepare to laugh. In this week’s episode of Ask Mike, host Mike Taylor, CJE, brings in photography expert Mark Murray. These two have been friends for a long time, and they’re not afraid to rib each other and crack jokes at their own expense. While listening, you’ll definitely crack a smile. More importantly, you’ll learn about photography. Murray has known …
With many schools just past that first big yearbook deadline, now is the perfect time to refocus on storytelling. In this week’s episode of Ask Mike, host Mike Taylor, CJE, speaks to two advisers who lead their students to tell great stories. Tiffany Kopcak Tiffany Kopcak teaches her students to eavesdrop. Really. That’s how the yearbook staff at Colonial Forge …
While working with schools at the Kansas City Elite Weekend this September, Ask Mike host Mike Taylor, CJE, was really impressed by four students. So he interviewed them. These four young women are exceptional leaders, and their conversations with Taylor show how capable student leaders can be. Taylor chats with them about their roles in producing the great writing their …
School is underway throughout the country and yearbook staffs are gearing up for their first big deadline. Now is the perfect time to join the National Scholastic Press Association (NSPA)! In the newest episode of Ask Mike, host Mike Taylor, CJE, talks to Gary Lundgren, associate director of the NSPA, about what his organization does and the benefits it provides …
For this issue of Idea File, I have collaborated with my good friend Becky Tate from Shawnee Mission North High School in Overland Park, Kansas. We decided there are two areas of design that everyone should pay attention to – deciding on and using fonts correctly, and creating pages/spreads that will visually help tell the story. Young designers are frequently …
Yearbook is a form of storytelling, and Bruce Watterson, known as “The Yearbook Whisperer,” is the Homer of the art form. In the newest episode of the Ask Mike podcast, Watterson and host Mike Taylor, CJE, contemplate the ways yearbook staffs can tell a great story. Creativity They muse on the many options yearbook staffs have tell a story – …
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in Fort Worth, Texas, come up …
Being a yearbook editor is a big deal. It’s a lot of responsibility, but also a rewarding role that reaps benefits down the road (like college applications). In a newly-released episode of the Ask Mike podcast, host Mike Taylor, CJE, is tackling all the questions yearbook editors may have. “What do you miss?” He starts the episode by interviewing former …
