Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Coverage

December 2, 2020 / Coverage / Marketing

In case you missed it, Walsworth Yearbooks recently hosted the “Social Success: How to Make Social Media Work for You” webinar with advice from six yearbook editors from across the country who run successful social media campaigns. But don’t worry, you can still catch the replay to learn their valuable tips and tricks for success.…

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November 12, 2020 / Coverage / Photos

Did your school cancel picture day this year? Even if it’s being held, will every student be there? If you’re outsourcing your school portraits, you don’t have to sacrifice quality. Walsworth Yearbooks sales representative Alex Wilson, M.S. Ed., shared tips on how to take great school photos from home in two videos – one for…

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November 6, 2020 / Coverage

This is a hard blog to write. Why? It deals with something I care about, so that should be easy. After all yearbooks, yearbook students and yearbooking are my life. The reason for the difficulty is that It deals with a subject that we sometimes shy away from as we just do not want to…

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October 29, 2020 / Copywriting / Coverage

Are you wondering how you’re going to fill your yearbook pages during this crazy pandemic? What can you put on all the spreads that normally would be filled with hundreds of school events and activities? It’s easy. Tell the stories of the people in your school community with individual profiles. All you need to do…

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October 16, 2020 / Ask Mike / Coverage / Fall 2020

How many new words and phrases have entered your vocabulary since March? Social distancing, mask mandate, virtual learning and now, time to add another phrase to the vocabulary: crowdsourcing. You may ask, “What is this crowdsourcing and why would I need it for the yearbook?” Let me explain. The staff wants to do a spread…

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October 13, 2020 / Coverage / Fall 2020 / Idea File Magazine

With schools beginning in a distance-learning format, we’re forced to reexamine yearbooks. If our yearbooks are going to be memory books, reference books, public relations books and – perhaps most importantly this year – history books, then journalistic, interview-based copy is a crucial component of our 2021 yearbooks. For those who have relied on pictures…

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October 12, 2020 / Coverage / Marketing

Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked…

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September 17, 2020 / Coverage / Idea File Magazine

Taking a chronological content approach might be the best way to make sense of this unprecedented year. The sequence of content distribution requires deciding how to organize pages in a way that hooks the reader into the story, keeps their attention with an interesting and logical flow of information and doesn’t block signature submission. Here’s…

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I have been schooled. I attended the Becky Tate School of Google Forms. If you know Becky Tate, the yearbook adviser of Shawnee Mission North High School in Shawnee, Kansas, or if you know me, you understand that getting us to focus long enough to teach each other something is a miracle. But we did…

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