Newest Walsworth eBook filled with ideas to market and sell your yearbook

The eBook Creative Ideas for Selling Your Yearbook will help you keep your marketing efforts rolling into the second half of the year.

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Coverage

November 30, 2017 / Copywriting / Coverage

There are lots of ways to be informative. Pie charts, bar graphs, quotes, polls, and lists are all ways to convey information. The key is to use them to impart information that is important to the students. A bar graph for a survey question on whether students were happy the football team won the homecoming game does not make for compelling reading.

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November 13, 2017 / Coverage

The sports section of your yearbook will be some of the most fertile ground for interesting feature stories. Are you currently stuck and looking for sports story ideas?

Take a look at the list below and see if you can find a sports feature idea that makes sense for your school and applies to your yearbook.

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September 27, 2017 / Coverage / Design / New Advisers

A recording of yesterday’s live webinar with Walsworth’s Mike Taylor, CJE, Not Your Mama’s Yearbook, is now available for viewing. Taylor spent an hour talking yearbook trends.  The discussion focused on all the reasons and ways yearbook staffs should be bringing their 2018 books up to date and not simply sticking to traditions. The presentation…

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September 20, 2017 / Coverage / Fall 2017 / Idea File Magazine

Whether your yearbook is organized in traditional format, chronologically or a combination of the two, an effective beat system ensures complete coverage throughout the year. Spice up beat selection by hosting a draft day to motivate your staff to get off the sidelines. Collaboration tools such as Trello can take beat management and communication on…

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September 14, 2017 / Ask Mike / Coverage / Fall 2017 / Idea File Magazine

“Suzy, you are going to be the academics editor of the 2018 yearbook.” These words strike pride, excitement and dread into academics editors across the country. Why? Let’s explore that for a few minutes. Yes, you have a great responsibility. You are in charge of a portion of the book. Yes, a portion that could…

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July 12, 2017 / 2017 Adviser Academy / Coverage

The third morning of Walsworth’s Adviser Academy on Wednesday focused on yearbook trends. Mike Taylor, CJE, showed the group his presentation titled, “Not Your Granny’s Yearbook.” He showed examples of yearbooks through the years, pointing out the good and the bad aspects. There are many old trends that don’t work anymore. Taylor shared his thoughts on covers,…

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