Making It Work, Part 1

How are schools around the country telling the story of the year? Check out this series as we highlight the incredible work yearbook staffs are doing under unusual circumstances. Yearbook staffs have had to find new ways to cover what's happening at their school, and they've done an incredible job so far!

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October 12, 2020 / Coverage / Marketing

Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked…

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September 17, 2020 / Coverage / Idea File Magazine

Taking a chronological content approach might be the best way to make sense of this unprecedented year. The sequence of content distribution requires deciding how to organize pages in a way that hooks the reader into the story, keeps their attention with an interesting and logical flow of information and doesn’t block signature submission. Here’s…

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I have been schooled. I attended the Becky Tate School of Google Forms. If you know Becky Tate, the yearbook adviser of Shawnee Mission North High School in Shawnee, Kansas, or if you know me, you understand that getting us to focus long enough to teach each other something is a miracle. But we did…

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September 1, 2020 / Coverage

This unprecedented school year is going to be filled with new coverage ideas we have never even thought of before. There also are hundreds of amazing coverage possibilities that are always there, but you may not have had room to get them in the book. This is the year. Remember the 2021 coverage mindset is…

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August 14, 2020 / Coverage / Design

The 2021 school year – especially the beginning of it – will be different from anything we’ve experienced before. There will be plenty to document and cover, but in addition  to taking great photos and crowdsourcing even more photos, yearbook staffs may have to get creative with their coverage. Fortunately, we have infographics. Infographics –…

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July 9, 2020 / Coverage

Editor’s Note: The following is a sneak peek at a fall 2020 Idea File magazine feature. It was too good to make you wait until the fall, so we are sharing this now. See it and more great content in the fall issue. Planning your yearbook coverage is a whole new ball game this year.…

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