Prepare to be inspired – fall Idea File magazine now out

In honor of our 30th anniversary, we’ve redesigned Idea File. Come check out all the interesting reads, useful information and inspiration examples.

Featured post

Copywriting

October 10, 2019 / Copywriting / National Yearbook Week

So you’re ready to Level Up your writing. Congrats! The fact that you’re reading this blog already means you are taking steps in the “write” direction. In the yearbook world, we know that any story worth telling is worth telling well. Sure, a picture may be worth a thousand words, but a picture with words…

Read more

January 28, 2019 / Copywriting

Are your readers actually reading your yearbook? In many cases, the answer is “no,” and with good reason.

Most yearbooks are not written to be read. Yearbook copy tends to be a collection of non-compelling facts put together too lazily and too hastily, without regard for the reader. While that is a harsh indictment, it is often true and it is nothing new.

Hey, you worked hard on the yearbook — wouldn’t it be nice if people read it? Instead of dull and lifeless facts, stories should be a collection of interesting people caught in defining moments — moments that reveal character and personality.

Read more

October 30, 2018 / Copywriting

Good leads begin stories. Bad leads can finish them. If the first couple of sentences don’t make the reader feel helplessly curious and compelled to continue, your body copy won’t be read. Yearbook leads don’t sum up the entire article like newspaper leads. Instead, they give the reader a tempting taste of what lies ahead without necessarily addressing the main point of the story. They can tease, mislead, startle, amuse – anything that will invoke the reader’s curiosity. Study the following types of leads. Learn to write more creative and effective leads – leads that are real attention-getters.

Read more

February 23, 2018 / Copywriting / Coverage

You’d be surprised how often it happens. You pick up a yearbook, see a cover design you really love, or flip through and eye a font you like, then flip to the back looking for the colophon to read the specs and… nothing. A number of yearbook staffs get overwhelmed with the workload when pages…

Read more

November 30, 2017 / Copywriting / Coverage

There are lots of ways to be informative. Pie charts, bar graphs, quotes, polls, and lists are all ways to convey information. The key is to use them to impart information that is important to the students. A bar graph for a survey question on whether students were happy the football team won the homecoming game does not make for compelling reading.

Read more