Walsworth Yearbooks announces winners of 2017 Photo Contest

The 2017 Photo Contest ended up becoming the largest ever for Walsworth Yearbooks, with more than 4,400 entries.

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Copywriting

March 29, 2017 / Copywriting / Spring 2017 / Theme

If we could momentarily suspend reality to see a goal, we would have a handle on brainstorming. But in a world consumed with promposals and calculus tests, closing our minds and tuning out the usual barrage of text messages that steal our focus might pose a challenge. So how does one suspend reality? It’s a…

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September 28, 2016 / Copywriting / Spotlight

A writing assignment for an AP Literature class turned into a heartfelt essay about the meaning of yearbook. Emily Fogleman spent three years on the yearbook staff at Southern Alamance High School in Graham, North Carolina, serving as editor-in-chief in 2016, her senior year. Last spring, her AP Literature class was assigned to write an…

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February 3, 2016 / Copywriting / Coverage

Coming up with an interesting angle for a yearbook story can often be a challenge. Either the angle is too vague, or too specific, and it’s nearly impossible to cover the story. Finding an angle that’s just right will help with writing the story later on. But many writers find themselves stumped when it comes…

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December 16, 2015 / Copywriting

Your yearbook’s colophon, typically appearing near the back of the book, provides the reader with some important information. The colophon indicates how your yearbook was produced and includes the name of your printing company, the number of copies, type of paper the book was printed on, cover specs, the software your staff used to produce…

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December 2, 2015 / Copywriting

Many yearbook staffs have already begun dealing with their first page deadlines of the year, with even more submission dates still to come. Meeting deadlines and good proofreading are equally important. You can’t have one without the other if you want to have an outstanding yearbook. Fortunately, we have some resources here at walsworthyearbooks.com that…

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October 29, 2015 / Copywriting

Headlines are, quite possibly, the most read copy in a yearbook. Are you devoting enough attention to writing engaging headlines that will draw in readers? We’ve got some great content here in the Yearbooks Blog that will help you with headlines. Take a look at the following post from Michael Frazier, retired former adviser from…

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September 17, 2015 / Copywriting / Idea File Magazine

Student leaders at summer yearbook workshops struggle with how to get their staffs to write quality copy. Part of the problem with writing copy involves content with boring generalizations, ho-hum quotations, lists of activities and participants, just statistics or records, and the cliché “we had a great season” (even though the team lost every game).…

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December 15, 2014 / Copywriting / Fall 2014 / Five Simple Ideas

You have just written a story based on your interview notes and all of the information you gathered during research. Congratulations, you have written what is called a first draft. Now it’s time for round two – looking at the specific words and details in your story and asking yourself, “Is there a better way to say this?” Here are five tasks to help improve your story before you send it to your copy editor.

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