Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Copywriting

October 30, 2018 / Copywriting

Good leads begin stories. Bad leads can finish them. If the first couple of sentences don’t make the reader feel helplessly curious and compelled to continue, your body copy won’t be read. Yearbook leads don’t sum up the entire article like newspaper leads. Instead, they give the reader a tempting taste of what lies ahead without necessarily addressing the main point of the story. They can tease, mislead, startle, amuse – anything that will invoke the reader’s curiosity. Study the following types of leads. Learn to write more creative and effective leads – leads that are real attention-getters.

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November 30, 2017 / Copywriting / Coverage

There are lots of ways to be informative. Pie charts, bar graphs, quotes, polls, and lists are all ways to convey information. The key is to use them to impart information that is important to the students. A bar graph for a survey question on whether students were happy the football team won the homecoming game does not make for compelling reading.

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March 29, 2017 / Copywriting / Spring 2017 / Theme

If we could momentarily suspend reality to see a goal, we would have a handle on brainstorming. But in a world consumed with promposals and calculus tests, closing our minds and tuning out the usual barrage of text messages that steal our focus might pose a challenge. So how does one suspend reality? It’s a…

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September 28, 2016 / Copywriting / Spotlight

A writing assignment for an AP Literature class turned into a heartfelt essay about the meaning of yearbook. Emily Fogleman spent three years on the yearbook staff at Southern Alamance High School in Graham, North Carolina, serving as editor-in-chief in 2016, her senior year. Last spring, her AP Literature class was assigned to write an…

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February 3, 2016 / Copywriting / Coverage

Coming up with an interesting angle for a yearbook story can often be a challenge. Either the angle is too vague, or too specific, and it’s nearly impossible to cover the story. Finding an angle that’s just right will help with writing the story later on. But many writers find themselves stumped when it comes…

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December 16, 2015 / Copywriting

Your yearbook’s colophon, typically appearing near the back of the book, provides the reader with some important information. The colophon indicates how your yearbook was produced and includes the name of your printing company, the number of copies, type of paper the book was printed on, cover specs, the software your staff used to produce…

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