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Jill Chittum
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Yearbook staffers from Walsworth Yearbooks schools Cactus Canyon Junior High School in Apache Junction, Arizona, and Woodland Junior High School in Fayetteville, Arkansas, appeared in all three categories when the National Scholastic Press Association (NSPA) revealed the Finalists in its 2020 middle school contests earlier this month. In the middle school Photo of the Year…
Yearbook staffers from Walsworth Yearbooks schools McKinney High School in McKinney, Texas, and Shawnee Mission East High School in Prairie Village, Kansas, were named Finalists by the National Scholastic Press Association (NSPA) in its 2020 Story of the Year Contest earlier this month. Elizabeth Long of the Hauberk staff from Shawnee Mission East was named…
Are you wondering how you’re going to fill your yearbook pages during this crazy pandemic? What can you put on all the spreads that normally would be filled with hundreds of school events and activities? It’s easy. Tell the stories of the people in your school community with individual profiles. All you need to do…
The process of covering one year of the high school experience is the most challenging and rewarding part of the yearbook creation process. Before the new school year even begins, the editors and staff must determine what they think will be the most crucial events, groups, sports, clubs and people that need to be covered.…
Before you know it, the new school year will be here and for advisers it will be time to begin the process of teaching their staff everything they need to know to create amazing yearbooks. Walsworth Yearbooks has developed a plan that will help get the year off to a strong start with the First…
Social media holds enormous potential for yearbook staffs. It no longer needs to be relegated to the “Oh, yeah! I guess I could do that” category. With everyone spending more time online than ever before, social media is a channel for getting information in front of an audience. Whether you use it as a news…
So you’re ready to Level Up your writing. Congrats! The fact that you’re reading this blog already means you are taking steps in the “write” direction. In the yearbook world, we know that any story worth telling is worth telling well. Sure, a picture may be worth a thousand words, but a picture with words…
Are your readers actually reading your yearbook? In many cases, the answer is “no,” and with good reason.
Most yearbooks are not written to be read. Yearbook copy tends to be a collection of non-compelling facts put together too lazily and too hastily, without regard for the reader. While that is a harsh indictment, it is often true and it is nothing new.
Hey, you worked hard on the yearbook — wouldn’t it be nice if people read it? Instead of dull and lifeless facts, stories should be a collection of interesting people caught in defining moments — moments that reveal character and personality.
This holiday season, Walsworth has decided to celebrate by creating the 12 days of eBooks! We’re pretty proud of all the helpful eBooks we’ve created, and we want to make sure you’re aware of them too. That’s why over 12 days this month, we’ll be putting the spotlight on 12 of our specific eBooks. Each…
Good leads begin stories. Bad leads can finish them. If the first couple of sentences don’t make the reader feel helplessly curious and compelled to continue, your body copy won’t be read. Yearbook leads don’t sum up the entire article like newspaper leads. Instead, they give the reader a tempting taste of what lies ahead without necessarily addressing the main point of the story. They can tease, mislead, startle, amuse – anything that will invoke the reader’s curiosity. Study the following types of leads. Learn to write more creative and effective leads – leads that are real attention-getters.
