Walsworth’s Jim Jordan and Susan Massy, yearbook adviser at Shawnee Mission Northwest High School in Shawnee, Kansas, held the second of two live National Yearbook Week webinars on Thursday. Their session, Feature It!, was focused on in-depth yearbook storytelling and feature writing. What is the best way to tell a yearbook story? The options for…
Copywriting
Everyone always wants to know what the current “trends” are for the upcoming yearbook year. What cool things are other schools doing that we should consider doing? Or even better, what did we do that has become a trend that everyone is going to be doing in 2019? At every workshop and every convention everyone…
There are lots of ways to be informative. Pie charts, bar graphs, quotes, polls, and lists are all ways to convey information. The key is to use them to impart information that is important to the students. A bar graph for a survey question on whether students were happy the football team won the homecoming game does not make for compelling reading.
Photos are the most-seen element of any yearbook, which makes the blocks of text that accompany them – the captions – essentially the most important text written in the book. Your yearbook staff needs to be giving captions the attention they deserve. Walsworth’s newest eBook will help. In Writing Yearbook Captions That Will Captivate, you…
If we could momentarily suspend reality to see a goal, we would have a handle on brainstorming. But in a world consumed with promposals and calculus tests, closing our minds and tuning out the usual barrage of text messages that steal our focus might pose a challenge. So how does one suspend reality? It’s a…
A writing assignment for an AP Literature class turned into a heartfelt essay about the meaning of yearbook. Emily Fogleman spent three years on the yearbook staff at Southern Alamance High School in Graham, North Carolina, serving as editor-in-chief in 2016, her senior year. Last spring, her AP Literature class was assigned to write an…
Coming up with an interesting angle for a yearbook story can often be a challenge. Either the angle is too vague, or too specific, and it’s nearly impossible to cover the story. Finding an angle that’s just right will help with writing the story later on. But many writers find themselves stumped when it comes…
Your yearbook’s colophon, typically appearing near the back of the book, provides the reader with some important information. The colophon indicates how your yearbook was produced and includes the name of your printing company, the number of copies, type of paper the book was printed on, cover specs, the software your staff used to produce…
Many yearbook staffs have already begun dealing with their first page deadlines of the year, with even more submission dates still to come. Meeting deadlines and good proofreading are equally important. You can’t have one without the other if you want to have an outstanding yearbook. Fortunately, we have some resources here at walsworthyearbooks.com that…
Headlines are, quite possibly, the most read copy in a yearbook. Are you devoting enough attention to writing engaging headlines that will draw in readers? We’ve got some great content here in the Yearbooks Blog that will help you with headlines. Take a look at the following post from Michael Frazier, retired former adviser from…