Walsworth’s Yearbook Suite curriculum is a powerful resource that yearbook advisers are using to engage their students with collaborative learning activities. Now is the perfect time to learn how to use the Suite in your classroom. The Yearbook Suite covers it all in 11 units, from Theme and Design to Writing and Photojournalism. There are…
Copywriting
Student leaders at summer yearbook workshops struggle with how to get their staffs to write quality copy. Part of the problem with writing copy involves content with boring generalizations, ho-hum quotations, lists of activities and participants, just statistics or records, and the cliché “we had a great season” (even though the team lost every game).…
You have just written a story based on your interview notes and all of the information you gathered during research. Congratulations, you have written what is called a first draft. Now it’s time for round two – looking at the specific words and details in your story and asking yourself, “Is there a better way to say this?” Here are five tasks to help improve your story before you send it to your copy editor.
Every good yearbook writer should be on the lookout for the best ways to tell a story. It’s just a matter of putting yourself in the right place, getting out of your comfort zone, and taking a few simple steps.
If your staff members need a little extra help with writing an effective headline, caption or story, Walsworth’s writing professionals will offer our special talents on Oct. 9. We are calling this day Get Your Copy Right Day as part of National Yearbook Week.
Here are a few activities for the classroom to bring the group back together as one unit and get the brainstorm fires burning again to generate copy ideas for this year’s book!
Journalistic writing style is different from writing done in English class and for business. To teach journalism style, you may incorporate the Associated Press Stylebook since it is the standard for journalists everywhere.
Here are some old magazine/feature writing tricks that might help those word nerds shave a few off the top and get to the fun.
Copy editing and fact checking are crucial to the production of a strong yearbook. Responsibility for keeping details accurate belongs to the copy editor.
Information about students and events vanishes each year because the yearbook staff did not write captions for photos or they were not written with enough information. Well-written, informative captions are a must for every yearbook.