Exploring Yearbook Trends for 2025

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Copywriting

September 17, 2015 / Copywriting / Idea File Magazine

Student leaders at summer yearbook workshops struggle with how to get their staffs to write quality copy. Part of the problem with writing copy involves content with boring generalizations, ho-hum quotations, lists of activities and participants, just statistics or records, and the cliché “we had a great season” (even though the team lost every game).…

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December 15, 2014 / Copywriting / Fall 2014 / Five Simple Ideas

You have just written a story based on your interview notes and all of the information you gathered during research. Congratulations, you have written what is called a first draft. Now it’s time for round two – looking at the specific words and details in your story and asking yourself, “Is there a better way to say this?” Here are five tasks to help improve your story before you send it to your copy editor.

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September 28, 2012 / Copywriting / Yearbook Zen

If your staff members need a little extra help with writing an effective headline, caption or story, Walsworth’s writing professionals will offer our special talents on Oct. 9. We are calling this day Get Your Copy Right Day as part of National Yearbook Week.

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January 17, 2011 / Copywriting

Information about students and events vanishes each year because the yearbook staff did not write captions for photos or they were not written with enough information. Well-written, informative captions are a must for every yearbook.

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