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Fall 2014

December 19, 2014 / Fall 2014 / Marketing

Moms and dads toil over photo albums for hours. They search old hard drives in hopes of recovering the one photo that sums up the “awkward years.” Parents give over their precious memories and tearful words so you can create a “Senior Ad.” Now it’s up to your staff to create a beautiful page and keep those parents coming back for more.

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December 19, 2014 / Fab Factor / Fall 2014 / Photography

Let’s say students went wild at the school Talent Show for a rock band of four junior girls who only formed their group three months ago. Your staff has photos from the show for the yearbook, but they would like to profile the band and include photos from their practices at home. That’s even easier with Walsworth’s newest mobile app, Yearbook Snap.

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December 17, 2014 / Fall 2014 / InDesign

Headlines with clever wordplay and graphic treatment will draw readers into your stories. This example of a simple headline treatment appeared over a story on how the girls tennis team struggled after key players graduated at Thousand Oaks High School in Thousand Oaks, Calif.

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December 16, 2014 / Fall 2014 / Teaching Moments

It was my first year as yearbook adviser. With much anticipation, I could not wait to get started. After more than 20 years of experience in Marketing and Communications, this should be a great adventure! The opportunity to guide and direct students to be creative, to teach layout, proper use of fonts, and to create a piece of history seemed like a dream come true.

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December 15, 2014 / Copywriting / Fall 2014 / Five Simple Ideas

You have just written a story based on your interview notes and all of the information you gathered during research. Congratulations, you have written what is called a first draft. Now it’s time for round two – looking at the specific words and details in your story and asking yourself, “Is there a better way to say this?” Here are five tasks to help improve your story before you send it to your copy editor.

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December 11, 2014 / Fall 2014 / InDesign

To create a cohesive yearbook, use similar graphic elements throughout the pages. You can ensure this by creating a library of your graphics. This collection can then be saved and shared with all staff members. By using InDesign libraries, you can store and reuse graphic elements throughout your layout, whether they’re text frames, single graphics or even groups of objects.

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