Tips for a successful car line yearbook distribution

Social distancing and closed school buildings have added new twists to the school year, but adviser Carey Pung of Okeechobee High didn’t let that stop him and his staff from a yearbook distribution via car line.

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July 9, 2020 / Coverage

Editor’s Note: The following is a sneak peek at a fall 2020 Idea File magazine feature. It was too good to make you wait until the fall, so we are sharing this now. See it and more great content in the fall issue. Planning your yearbook coverage is a whole new ball game this year.…

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July 7, 2020 / Advisers of Note

We’re back with a summer edition of Advisers of Note and this time I spoke with Michelle Shue, the yearbook adviser at Davie County High School in Mocksville, North Carolina. Take a look at her amazing success story! Profile Michelle Shue Davie County High School, Mocksville, North Carolina High school attended: I graduated in 1994…

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June 26, 2020 / Photo Contest

Walsworth Yearbooks received thousands of entries for the 2020 Photo Contest, and judging them was no easy task. In a year when it would have been easy to both figuratively and literally stay at home, yearbookers across the country stepped up to the plate to show us their finest work. The top prize winner in…

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May 14, 2020 / Podcasts

Kathy Daneman has been a publicist for more than two decades. So… what exactly does a publicist do? “What I do is work with authors to get their books covered,” she explained. “To get book reviews, to get interviews, to place original essays, to get them on tv, to get radio interviews, to go on…

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May 11, 2020 / Marketing / Staff Management

It’s the question on everyone’s minds: how is yearbook distribution going to work this year? Social distancing, closed school buildings and elimination of shared surfaces added new twists we could have never predicted, but journalism adviser Carey Pung of Okeechobee High School in Okeechobee, Florida, didn’t let that stop him and his staff from a…

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May 7, 2020 / Law/Ethics

So your staff is trapped at home with deadlines looming, and not only do you have to find the name of that blurry-faced kid in the back row of the NHS photo, but now you need to toss out a spread on packed lunches to make room for two pages of coronavirus coverage. A spread,…

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May 6, 2020 / Marketing

As yearbookers, you intuitively understand the value of yearbooks. You work tireless to champion its merits to your student body, encouraging them to purchase their very own copy. But for students at Wiregrass Ranch High School in Wesley Chapel, Florida, purchasing a yearbook is no longer an option. They, like other schools we are seeing,…

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May 1, 2020 / Advisers of Note

Kathy Beers didn’t start out planning to be a yearbook adviser, but her original ambition to go into advertising has certainly served her well! She is known for her many ideas – many of her yearbook marketing tactics have been borrowed by advisers at schools across the country. You can hear more of her story…

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