Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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October 20, 2020 / Photography

Unless you’re extremely lucky, you probably don’t have enough DSLR cameras for every photographer on your yearbook staff. You figured out a system for sharing and it was working pretty well until COVID-19 hit. Now you have to worry about more than just making sure the equipment is returned in time for your next big…

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Being a boss and friend with your yearbook staff can be a tough balancing act that can take a couple of tries to get down. Because you have likely worked with some members before you were editor and others may be new to staff, each member will need something a little different from you. You…

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October 19, 2020 / Systems of Success

As I have been interacting with all my teacher and adviser friends around the country, it’s become crystal clear to me – this year is an unbelievable challenge for everyone. It’s all new. No two days are the same. And no one can really understand what teaching is like now unless you are doing it…

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October 16, 2020 / Ask Mike / Coverage / Fall 2020

How many new words and phrases have entered your vocabulary since March? Social distancing, mask mandate, virtual learning and now, time to add another phrase to the vocabulary: crowdsourcing. You may ask, “What is this crowdsourcing and why would I need it for the yearbook?” Let me explain. The staff wants to do a spread…

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October 14, 2020 / Fall 2020 / Photography / Picture This

Sure, we’d love every outdoor event to occur during a 70-degree golden hour with a light breeze that fades into a magical sunset, but the reality is that rain happens. And this year in particular, we must take advantage of every opportunity to get sports photos, rain or shine. Just because you feel a few…

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October 13, 2020 / Coverage / Fall 2020 / Idea File Magazine

With schools beginning in a distance-learning format, we’re forced to reexamine yearbooks. If our yearbooks are going to be memory books, reference books, public relations books and – perhaps most importantly this year – history books, then journalistic, interview-based copy is a crucial component of our 2021 yearbooks. For those who have relied on pictures…

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October 12, 2020 / Coverage / Marketing

Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked…

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October 9, 2020 / Curriculum / Fall 2020 / Staff Management

Grading yearbook is challenging. The bulk of yearbook work is focused on a final product, everyone has different deadlines and assignments, yet you still must keep assignments going into the grade book to meet school policy. This can be achieved by dividing assignments into four categories: weekly, quarterly, semesterly and overall assessment or classwork. While…

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October 8, 2020 / Fall 2020

Yearbook staffs took on the challenge of working from home and created some of the most beautiful and innovative yearbooks we’ve seen. Many became so popular that more were printed to meet the demand. I chatted with four advisers about how they finished their books from home, what they learned from the experience and how…

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