Exploring Yearbook Trends for 2025

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January 29, 2010 / Copywriting / Coverage

For some schools, a healthy portion of the yearbook should already be done. But almost half the school year is left, which means most staffs still have events to cover and plenty of work left to do. It’s not too late to examine your coverage and writing to make sure it is providing an interesting variety to the reader.

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June 30, 2009 / Copywriting

Do not settle for the first draft. The best stories evolve from the search for the right angle and fearless rewriting. The article, Swapping Fool’s Gold for Real Gold , in the Spring 2004 issue of Idea File, Volume 14, issue 3, discussed getting writers to find the most interesting aspect of the story they are covering – known as the nugget. It’s the nugget that makes the story about the same topic unique from year to year.

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June 16, 2009 / Copywriting

Rewriting is the secret to good writing. Embrace it, and you will produce final drafts of interest. Reject it, and you will limit your writing to mediocrity.

When rewriting, read the story aloud so you can hear the tone and inflection of your work. Awkward working usually screams at you during this recital. It’s also good to have a friend read your story. Don’t hesitate to obtain objective opinions.

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June 15, 2009 / Copywriting

There is always an appetite for profiles because readers are always hungry to know about other people. This is different from gossip in that it is an insight into someone’s life that is different, unique, exotic. When it is reported professionally, this story seasoned with flavor and vivid descriptions is called a personality profile!

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June 15, 2009 / Copywriting

Before you begin to write, read over your interview notes and gather related terms and important information. Listing and clustering start the juices flowing; they put you in the writing mode.

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