Instead of This, TRY THIS – Planning Your 2021 Coverage

Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed you to take last year’s ladder and tweak it for the upcoming year, but some schools are completely reimagining their coverage approach. That may sound scary, but it’s actually a great thing!

Kayanna Pham

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Five Simple Ideas

December 15, 2014 / Copywriting / Fall 2014 / Five Simple Ideas

You have just written a story based on your interview notes and all of the information you gathered during research. Congratulations, you have written what is called a first draft. Now it’s time for round two – looking at the specific words and details in your story and asking yourself, “Is there a better way to say this?” Here are five tasks to help improve your story before you send it to your copy editor.

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