A note from doomed Russian submariner Dimitri Kolesnikov inspired TIME essayist Roger Rosenblatt to consider the reason compelling all human beings to record the events and relate the emotions that stir our lives. He concludes it is a basic human need for freedom.
“If your pictures aren’t good enough, you aren’t close enough.”
Robert Capa’s advice to photographers is just as true for those who create pictures with words instead of cameras. Rich Martin, managing editor of The Roanoke Times, Roanoke, Va., maintains if a story is not good enough, the writer is probably not close enough either. A photographer knows he has to move in close or use special lenses to get a photo that is good enough. But, how does a writer get ready for a close-up?
My mind was firmly entrenched in the third paragraph when my name was called. “Not now,” I whined as I scurried to finish an article in People magazine before having my teeth checked. Of all the days for my dentist to be on schedule! I had just found the ultimate story – an intriguing topic covered from an unusual angle and including a smattering of opinion, as well as multiple methods of reporting the facts.
The old saying is that a good story will write itself. That is a myth. Really good stories, regardless of the topic, are the result of a focused angle, in-depth interviews and a creative writing style. Take a look at the following two examples of a personality profile written about a high school custodian. Although they were both written about the same individual, they were obviously the result of different reporting styles.
It can be called alternative, quick-read or reader-friendly. But the one thing non- traditional copy cannot be called is easy.
It was during our third deadline last year that it became painfully clear to me that if I had to read another boring yearbook story, I was going to – kill myself? No, that would have been too drastic. I was going to take a break and go to the lounge for a snack or two? No, the same boring stories would be on my desk when I returned.
Copyright gives its owner five exclusive rights over the work.
Writing copy – good copy – can be the most burdensome part of producing a yearbook. It often involves laboring for hours over a single caption; tearing through the thesaurus to find the perfect word; struggling to gather effective quotes; never settling for “good enough” if there is something better. Mentally exhausting? Yes! And yet, the essence of excellent yearbook writing can be summed up in one simple word: detail.
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