Yearbook staffs work tirelessly to promote yearbooks as something as natural to the American high school experience as the events they record. But for those of multicultural backgrounds, yearbooks may be unfamiliar. Three schools from different communities had one important factor in common: a large demographic whose first language was not English. El Dorado, Santa Maria and Lexington high schools …
While it can be difficult to get your yearbook marketing message to parents, it is an even greater challenge to reach Latino parents. Posters about yearbooks may not speak to them. Walsworth’s customized Latino Marketing materials can help.
Are you looking for the most efficient ways to reach the parents of the Latino students in your school? Consider recruiting a Latino parent who has purchased and cherishes the yearbook as a parent marketer.
This past spring, Walsworth created a new program based on requests from schools like yours to help sell more yearbooks to the Latino community. We conducted research with advisers and Latino parents across the country and used our findings to create effective marketing tools.
