Brian Krawetzke, the yearbook adviser at Shawnee High School in Lima, Ohio, knew something needed to be done to improve yearbook sales, which were down this year. Each year, the yearbook staff comes up with a unique and innovative sales campaign, often tailored to their theme, trying everything from naming a star after a student buyer to coupon codes, and
In case you missed it, Walsworth Yearbooks recently hosted the “Social Success: How to Make Social Media Work for You” webinar with advice from six yearbook editors from across the country who run successful social media campaigns. But don’t worry, you can still catch the replay to learn their valuable tips and tricks for success. We’ve heard about the struggle
This year holds unprecedented challenges for capturing socially distanced yearbook portraits for students in school, learning virtually or doing a hybrid of the two. Walsworth has the solution. We’ve partnered with High5.ID to offer Selfie Portraits, an innovative and simple approach to school portraits if you can’t get your regular portraits taken. Our Selfie Portraits let you easily host a
Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked a variety of questions about
What a year it’s been already! We’re relearning how to do a yearbook together – including how to sell a yearbook and yearbook ads. Start early to make sure your yearbook sales start off well and keep it up over the year. Make sure your online sales are set up. This one’s a no-brainer. Even if your school is meeting
Yearbook staffs have put in blood, sweat and tears to finish their yearbooks this year, and those books are starting to arrive! However, the important ritual of yearbook signing is still up in the air. We know you don’t want to miss this important tradition, so until students can get together to actually sign each other’s yearbooks, we found another
As yearbookers, you intuitively understand the value of yearbooks. You work tireless to champion its merits to your student body, encouraging them to purchase their very own copy. But for students at Wiregrass Ranch High School in Wesley Chapel, Florida, purchasing a yearbook is no longer an option. They, like other schools we are seeing, have sold out of their
When I worked on my first yearbook 10 years ago, one of the many unsolved mysteries was senior ads. I assumed parents would create the ad at home and send it to me with a check in plenty of time for deadline. Boy, was I wrong. Our students procrastinate, and their parents do too. Collecting senior ads became a deadline-busting,
Valentine’s Day is coming up soon. This year Feb. 14 falls on a Friday. If you’ve been aware of Walsworth Yearbooks for a while, you may have noticed that we love Valentine’s Day. Wait, no. We luuuuurrrve Valentine’s Day. It’s not because of any desire for red roses or to end up in a sugar-induced stupor (okay, maybe the second
Social media holds enormous potential for yearbook staffs. It no longer needs to be relegated to the “Oh, yeah! I guess I could do that” category. With everyone spending more time online than ever before, social media is a channel for getting information in front of an audience. Whether you use it as a news platform, selling tool or a
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