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Copywriting

The 2022 President’s Collection Highlight Series Shares What Makes a Yearbook Great – Part 4

As we enter the fourth week of March, we’re excited to bring you the President’s Collection, Part 4! In this post, we share highlights from the yearbooks of Colonial Forge High School, Rock Ridge High School, Blue Valley Northwest High School, Alexander W. Dreyfoos School of the Arts, University High School, El Dorado High School and Lexington High School. Yearbook

March 21, 2023

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A Step-by-Step Guide to Writing a Yearbook Colophon

Updated by Walsworth Yearbooks You’d be surprised how often it happens. You pick up a yearbook, see a cover design you really love or flip through and eye a font you like, then flip to the back looking for the yearbook colophon to read the specs and… nothing. Many yearbook teams become overwhelmed with the pressure of delivering pages on

February 20, 2023

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Closing the Door on 2021

Rethinking Your Yearbook Post-COVID Closing the door on the 2021 school year could not come soon enough for teachers across the country. It was a tough year, but if anyone made lemonade from lemons, it was classroom teachers. There was also good that came from one of the craziest school years ever, and I want to share some of those

October 21, 2021

Copywriting

How to Guides with Jim Jordan

Editors and staffers can use these guides as a checklist to create marvelous mods and compelling student profiles We all have grand dreams at the beginning of the school year for how amazing our yearbook can be. The goal is to tell great stories, capture amazing images, include every student, create a record of the year that students will love

October 20, 2021

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Make Your Yearbook Writing One for the Books

So you’re ready to make your writing one for the books. Congrats! The fact that you’re reading this blog already means you are taking steps in the “write” direction. In the yearbook world, we know that any story worth telling is worth telling well. Sure, a picture may be worth a thousand words, but a picture with words is exponentially

October 8, 2021

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Bobby Hawthorne and the Writing Process

Bobby Hawthorne knows how to tell a story. He also knows how to teach others to tell stories. For the first episode of season five of the Yearbook Chat with Jim podcast, host Jim Jordan brings this electric storyteller on as a guest. We strongly recommend you listen to this episode – reading a synopsis of their discussion isn’t quite

August 12, 2021

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Students from Drake, Cactus Canyon take top prizes in NSPA contests

Yearbook staffers from Walsworth Yearbooks schools took the top prize in two of the three categories when the National Scholastic Press Association (NSPA) announced the winners of its Junior High/Middle School contests this past weekend at the virtual Fall National High School Journalism Convention. In Photo of the Year, Bailey Brummer from the Oro staff at Cactus Canyon Junior High

November 23, 2020

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Shawnee Mission East, McKinney writers named Finalists in NSPA’s 2020 Story of the Year Contest

Yearbook staffers from Walsworth Yearbooks schools McKinney High School in McKinney, Texas, and Shawnee Mission East High School in Prairie Village, Kansas, were named Finalists by the National Scholastic Press Association (NSPA) in its 2020 Story of the Year Contest earlier this month. Elizabeth Long of the Hauberk staff from Shawnee Mission East was named a finalist in the Feature

November 19, 2020

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Everybody Has a Story – Tell it in a Profile

Are you wondering how you’re going to fill your yearbook pages during this crazy pandemic? What can you put on all the spreads that normally would be filled with hundreds of school events and activities? It’s easy. Tell the stories of the people in your school community with individual profiles. All you need to do is connect with your students,

October 29, 2020

Copywriting

Chronological Yearbooks: Cover This Unique Year As It Happens

The process of covering one year of the high school experience is the most challenging and rewarding part of the yearbook creation process. Before the new school year even begins, the editors and staff must determine what they think will be the most crucial events, groups, sports, clubs and people that need to be covered. They also must determine in

August 27, 2020

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