Rolla High School just celebrated its 76th volume of the Growler yearbook, and the local business community has been one of our biggest supporters over those past seven decades. When I accepted the role of yearbook adviser in the fall of 2022, I excitedly collected and displayed books from years past. The display garnered the attention of many passersby, and …
When I worked on my first yearbook 10 years ago, one of the many unsolved mysteries was senior ads. I assumed parents would create the ad at home and send it to me with a check in plenty of time for deadline. Boy, was I wrong. Our students procrastinate, and their parents do too. Collecting senior ads became a deadline-busting, …
Many yearbooks depend upon advertising revenue to sustain financial integrity. It is important they have policy that guides business operations, advertising content decisions and ethical judgments.
Two yearbook advisers in different parts of the country came to that conclusion about the same time – Olga Martinez-Pagnussat at Our Lady of Lourdes Academy in Miami, Fla., and Jai Tanner at Franklin High School in El Paso, Texas. Previously, parents and students had great influence in how their personal ads would look in the book. At Our Lady of Lourdes, an all-girls school, the seniors would create their own collages, with photos that were scanned, grainy and too small.
Money raised from ad sales at Shaler Area High School, Pittsburgh, Pa., has continued to increase over the years based on the idea that the more motivated salespeople you have, the more money you can raise.
