In the latest episode of That Yearbook Podcast, hosts Sabrina Schmitz, CJE, and Jim Jordan kick off the school year with a lively conversation rooted in two things: excitement for what’s ahead and reflection on what we just saw from thousands of 2025 yearbooks. This fast-paced, insight-packed episode is a must-listen for advisers and students ready to up their game. …
In a heartfelt tribute, this episode of That Yearbook Podcast commemorates Mike Taylor, CJE, a transformative figure in yearbook education who passed away in January after an 18-month battle with brain cancer. A Life of Passion and Purpose Mike Taylor, known for his spirited personality and unwavering commitment to students and advisers, left an indelible mark on the yearbook community. …
As yearbook advisers and student journalists, we have a unique opportunity to capture the essence of a school year and preserve it for generations to come. In the latest episode of That Yearbook Podcast, seasoned yearbook experts Jim and Sabrina Schmitz, CJE, shared their insights on crafting compelling journalistic stories for the yearbook. Their message was clear: yearbook is journalism, …
As a yearbook adviser, one of your top priorities is building a cohesive, collaborative staff that works well together to create an amazing yearbook. But let’s be honest – getting a diverse group of students, from freshmen to seniors, to bond and function as a team can be challenging. That’s why That Yearbook Podcast is starting its latest season strong …
This special season finale episode of That Yearbook Podcast hosted by Mike Taylor, CJE, Jim Jordan and Sabrina Schmitz, CJE, focused on celebrating the heart of Walsworth — the family-owned business that has been the most trusted name in yearbooks for over 87 years. A Family Tradition of Quality Customer Service Mike, Jim and Sabrina discussed the long-standing legacy of …
With summer fast approaching, spring and summer workshops should be a consideration before closing shop. Yearbook staffs should plan to attend workshops and camps to improve their skills and prepare for the upcoming school year. Workshops provide inspiration, training and team bonding opportunities that help staffs hit the ground running in the fall. The latest episode of That Yearbook Podcast …
Attending state and national journalism conventions provides staff and advisers with invaluable experiences. From hearing industry leaders share their expertise to bonding with fellow staffers on those late nights, these events leave lasting impacts. However, planning travel logistics requires you to navigate administrative approval and fundraising. In this episode of That Yearbook Podcast, yearbook experts Mike Taylor, CJE, Jim Jordan …
This week’s episode of “That Yearbook Podcast” discusses the importance of yearbook programs receiving critiques or reviews of their publications. Mike, Jim and Sabrina emphasize how critiques from experienced advisers and journalism professionals can provide objective feedback to help identify strengths and weaknesses, set goals for improvement and ultimately create an even stronger yearbook from year to year. Getting Feedback …
This episode of “That Yearbook Podcast” guides advisers on cultivating relationships among staff, administration, parents and the community to foster successful publication and program development. Relationships Among Staff Are Foundational Developing strong relationships among the yearbook staff from the beginning of the year is crucial for success. Team-building activities serve an important purpose in allowing staff members to get to …
Welcome to That Yearbook Podcast, the series where yearbook experts Mike Taylor, CJE, Jim Jordan and Sabrina Schmitz, CJE, take us on a delightful journey through their personal connections to yearbooks and the fascinating world of student journalism. The trio shares their unique stories and experiences that have shaped their perspectives on creating amazing yearbooks. Jim Jordan: Seasoned Yearbook Expert Jim …
