The yearbook is more than just a book. It’s the story of your school year. This year, we’ve added new Accessories you can offer in your School Store to give families the ability to personalize, protect and celebrate their child’s memories like never before. The best part? Turning on online sales makes it all possible.
When you combine early online sales with our expanded lineup of Accessories, you set your program up for more excitement, more participation and more success.
What’s New in Your School Store
This year, we’ve expanded your options so students can bring their yearbook experience to life.
- Cover Personalization (formerly Namestamping): Same beloved feature, refreshed name.
- Vinyl Stickers (NEW!): Fun and durable, these six vinyl stickers are perfect for personalizing a laptop, water bottle, yearbook and anything else.
- Signing Markers (NEW!): Make sure everyone is ready for yearbook signing day with ultra fine-tipped permanent markers.
Plus, you can still offer favorites like iTags, Clear Book Protectors, Autograph Supplements and Current Events Supplements. Every accessory adds value to your program and makes the yearbook more special for students.
Introducing the “Ultimate Yearbook Experience”
Want to offer students the best yearbook experience while hitting your staff goals? Bundle the most popular Accessories together and promote it as the Ultimate Yearbook Experience.
Suggested Package:
- Yearbook
- Cover Personalization
- Vinyl Stickers
- Signing Markers
- Autograph Supplement
- Clear Book Protector
This package hits all the right notes: personalization, protection and the tools students need for signing day. Parents see it as a one-and-done option, while your program benefits from higher sales per order.
Promote it as:
“Get the complete yearbook experience – personalized, protected and ready for signing day!”
By offering the complete package early in the year, you encourage families to commit sooner to elevating their student’s yearbook experience, helping you reach your program goals at the same time.
Why Activate Online Sales Early?
The earlier you turn on your online sales, the more chances families have to buy and the more opportunities you have to sell Accessories. Online stores make the process seamless:
- Families can order yearbooks and extras anytime, anywhere, from their phone.
- Purchases are bundled together for easy reporting and distribution.
- You save time (no checks, no cash, no manual order forms and entry).
Families are used to shopping online. If you’re not offering that convenience, you’re missing sales. Online ordering removes the barriers and makes buying yearbooks and Accessories a no brainer.
Market Smarter with PEP
Even with the best Accessories and online store, families won’t buy if they don’t know about it. That’s where Walsworth’s Parent Email Program (PEP) comes in.
PEP takes the weekly email reminders to parents off your plate. We send timely, professional emails directly to parents with links to your School Store. The result? More awareness, more convenience and more sales without extra work for you. Sign up here.
Offer More. Win Big. 🎉
Turn on Cover Personalization, Vinyl Stickers and Signing Markers in your School Store by Friday, Oct. 3, and your school could win big!
👉 Two schools will each win $500 for their yearbook program.
Winners will be announced Monday, Oct. 6, to kick off National Yearbook Week 2025.
No purchase necessary. Schools must enable Cover Personalization, Vinyl Stickers and Signing Markers in the Pricing area of Yearbook 360 by 11:59 p.m. Central Time on Oct. 3, 2025, to be entered. Two winning schools will be selected at random and notified directly. Employees of Walsworth and their immediate families (spouse/domestic partner and any dependents) are not eligible to win.
How to Turn On Accessories in Your School Store
Give families more to choose from at checkout. Log in to Yearbook 360 and:
- Navigate to the Pricing tab under Sales.
- Scroll to Yearbook Accessories Pricing.
- Toggle on the items you want to offer.
- Review your pricing.
- Save changes.
This year, don’t just sell yearbooks – elevate the yearbook experience for your students. Turn on online sales early, activate Accessories and let PEP help you market your yearbooks, ads and Accessories. Families get more reasons to buy, your program hits its goals and everyone wins.
Need help? Talk with your Walsworth Yearbooks Sales Representative about everything Accessories can do for your students and your program.
