Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked a variety of questions about
Taking a chronological content approach might be the best way to make sense of this unprecedented year. The sequence of content distribution requires deciding how to organize pages in a way that hooks the reader into the story, keeps their attention with an interesting and logical flow of information and doesn’t block signature submission. Here’s what you need to know.
So much to do. So little time. In person? Online? Hybrid? As the year begins, it’s definitely worth the time and effort to get all these organizational systems in place as they will pay rich dividends throughout your production process. Even though this year will be like no other, an organized, flexible staff will meet every challenge along the way.
I have been schooled. I attended the Becky Tate School of Google Forms. If you know Becky Tate, the yearbook adviser of Shawnee Mission North High School in Shawnee, Kansas, or if you know me, you understand that getting us to focus long enough to teach each other something is a miracle. But we did manage to focus – or
What a crazy year it’s been, and the crazy isn’t slowing down. My love and support go out to you. You are all truly my heroes. Regardless of how and when you are starting school, here are some helpful systems you should consider getting in place as your year gets underway. 1. Develop Your Team Building System Especially if you
This unprecedented school year is going to be filled with new coverage ideas we have never even thought of before. There also are hundreds of amazing coverage possibilities that are always there, but you may not have had room to get them in the book. This is the year. Remember the 2021 coverage mindset is not what we will not
The process of covering one year of the high school experience is the most challenging and rewarding part of the yearbook creation process. Before the new school year even begins, the editors and staff must determine what they think will be the most crucial events, groups, sports, clubs and people that need to be covered. They also must determine in
The 2021 school year – especially the beginning of it – will be different from anything we’ve experienced before. There will be plenty to document and cover, but in addition to taking great photos and crowdsourcing even more photos, yearbook staffs may have to get creative with their coverage. Fortunately, we have infographics. Infographics – a visually striking way to
Editor’s Note: The following is a sneak peek at a fall 2020 Idea File magazine feature. It was too good to make you wait until the fall, so we are sharing this now. See it and more great content in the fall issue. Planning your yearbook coverage is a whole new ball game this year. Previous years may have allowed
There are times when things happen you could never plan for – this is one of those times. Are you struggling to fill pages reserved for events, sports or academic classes that were delayed or cancelled due to COVID-19 preventative measures? The job of the yearbook is to record the story of the year, and the unprecedented COVID-19 outbreak drastically
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