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sidebars

July 16, 2009 / Idea File Supplement

Material presented in the clearest, most obvious way. Commonly presented preceded by numbers or bullets. Great way to unload lists of names, awards, etc. from the body of feature copy.

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July 10, 2009 / Coverage

Sidebars enhance coverage (whether traditional features or alternative copy), enhance design (packages the information into reader-friendly sound bytes), and belong in every section.

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