Material presented in the clearest, most obvious way. Commonly presented preceded by numbers or bullets. Great way to unload lists of names, awards, etc. from the body of feature copy.
sidebars
Sidebars enhance coverage (whether traditional features or alternative copy), enhance design (packages the information into reader-friendly sound bytes), and belong in every section.
It can be called alternative, quick-read or reader-friendly. But the one thing non- traditional copy cannot be called is easy.
