THE THOUGHTFUL
THEME
Let’s talk theme! Hosts Mike Taylor, CJE, Jim Jordan and Sabrina Schmitz, CJE, take you through the “Thoughtful Theme” and how to achieve it. This video outlines the emphasis on using design to tell stories, finding inspiration from graphic designers, taking themes through an iterative design process, and challenging oneself to continuously elevate themes. Watch this with your staff to begin preparing for your theme development for 2025.
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Mike Taylor, CJE
Mike Taylor, CJE, is a Journalism Specialist with Walsworth Yearbooks. He taught yearbook, newspaper and television production for 13 years at Lecanto High School in Lecanto, Florida. As a well-known instructor at workshops and conventions across the country, Taylor has consulted with countless yearbook staffs to help them realize their
Jim Jordan
Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a special consultant for Walsworth Yearbooks. He was a yearbook adviser for 35 years, and over the years the Decamhian yearbook earned numerous Pacemaker and CSPA Gold Crown honors. The Decamhian was recognized in 2022 as having earned the second-highest number of Pacemakers in NSPA’s 100 year history. Jordan was the 1996 JEA Yearbook Adviser of the Year, and has received CSPA Gold Key, NSPA Pioneer, JEA Medal of Merit and JEA Lifetime Achievement awards. He received the Linda S. Puntney Teacher Inspiration Award in 2021. He now shares his expertise with students and advisers at workshops and conventions across the country and leads mentorship through the Adviser Mentor Program. He was among the first to embrace desktop technology in the 1980s and apply it to yearbook, and he remains an innovator in the yearbook industry. Be sure to check out his yearbook-focused podcast, Yearbook Chat with Jim that highlights the stories of great yearbook advisers from around the country.
Sabrina Cady
Sabrina Cady, CJE, is a Walsworth Yearbooks representative, key accounts specialist and the former publications adviser at J.W. Mitchell High School in Trinity, Florida. Under her leadership, The Stampede yearbook earned multiple CSPA Crowns, an NSPA Pacemaker, and was a Design of the Year Finalist. She was Teacher of the Year in 2013, a District Teacher of the Year Finalist, and teaches at workshops and conventions nationwide.
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