If you’ve been looking for a high-impact, low-hassle way to boost your yearbook and ad sales, look no further than Walsworth’s Parent Email Program (PEP). This free, fully managed email-marketing service is designed to connect parents directly with your school’s online yearbook store — all while freeing you and your staff to focus on what matters most: creating an unforgettable yearbook.
Why PEP Works
While much of your in-school marketing may target students through posters, announcements and social media posts, it’s parents purchase. PEP bridges that gap by sending targeted, professional emails straight to parents’ inboxes. To get started on PEP all you need to do is gather your school’s parent email list and our Marketing Team will take care of the rest, including content creation, scheduling and delivery. This frees you up to market the book in other ways and focus on creating your best yearbook yet! It’s that simple.
What Makes PEP Powerful
In today’s digital landscape, where attention is often divided and parents expect timely communication, PEP provides your program with a significant advantage by sending personalized weekly emails directly to parents throughout the school year. To help boost your PEP emails even further, make sure to tailor your in-school communications to also promote add-on accessories and experience upgrades, such as ads, stickers, markers, autograph supplements and more! You can transform your yearbook from a simple keepsake into a memorable experience. This is why schools using PEP consistently achieve stronger results in sales and engagement.
Data Security is a Top Priority
In the PEP program, parent and student information remain secure. Data is used only for yearbook-related emails and is never sold, leased or shared for unrelated purposes. All lists are encrypted during transfer and storage, housed on secure servers and accessible only to authorized personnel and the contracted email provider, solely for the purpose of delivering PEP campaigns.
