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Copywriting

The Power of Proofing Yearbooks: Transforming Good Yearbooks into Great Ones

Yearbooks are labor-intensive projects, combining the elements of storytelling and design with journalistic precision. In the training video “Proofed to Perfection: Proofing and Editing Your Copy,” your staff will learn how proofreading ensures your readers focus on the story – not on the errors. “We put so much effort into creating beautiful pages and telling these stories – we don’t

December 4, 2024

Marketing

Boost Your Yearbook Sales with Social Media Resources

In today’s digital age, social media is one of the most powerful tools for reaching and engaging your school community. Whether you’re a yearbook adviser or marketing coordinator, leveraging platforms like Instagram, Facebook, X (formerly known as Twitter) and TikTok can help you not only promote your yearbook but also create lasting connections with students, parents and your community. The

December 3, 2024

News

The Unsung Heroes Behind the Yearbook: Customer Service Representatives

Yearbooks capture memories and showcase school pride and the unique stories of each graduating class. But behind every successful yearbook is a team of dedicated professionals ensuring the process runs smoothly. Customer Service Representatives (CSRs) are pivotal in guiding schools from initial design to final print. CSRs bridge the gap between schools and yearbook production, offering critical support that helps

November 26, 2024

Events, Contests & Awards

19 Walsworth Yearbooks Schools Honored as Best of Show at Philly JEA/NSPA Convention

It was a wildly successful trip to Philadelphia for Walsworth Yearbooks schools this past weekend as 19 of them received Best of Show recognition at the JEA/NSPA Fall National High School Journalism Convention, including two who took first place in their category. Walsworth schools filled out seven of the 10 Best of Show award slots in the Yearbook 360+ pages

November 14, 2024

Design

Mastering Visual Hierarchy: Essential Tips for Captivating Yearbook Spreads

As an adviser, your primary goal is to create spreads that captivate your audience and effectively communicate your content. At the heart of this challenge lies the art of visual hierarchy – the strategic arrangement of graphic elements to guide readers through the information. In our latest training video, Elizabeth Luna, the former yearbook adviser for Athens Drive Magnet High

November 13, 2024

Book Organization

From Chaos to Clarity: Mastering Yearbook Organization for a Stress-Free Experience

Let’s face it: this time of year, we reps know our schools are juggling a lot – events, professional enrichment, and parent meetings, to name a few. Balancing that with yearbook deadlines and class organization can be daunting. As a yearbook rep, my goal is to help my advisers and staff feel excited and engaged. The key to achieving that

October 25, 2024

Copywriting

Mastering the Art of Yearbook Storytelling

As yearbook advisers and student journalists, we have a unique opportunity to capture the essence of a school year and preserve it for generations to come. In the latest episode of That Yearbook Podcast, seasoned yearbook experts Jim and Sabrina Schmitz, CJE, shared their insights on crafting compelling journalistic stories for the yearbook. Their message was clear: yearbook is journalism,

October 18, 2024

Copywriting

Celebrate NYW with a Draft Day for Yearbook Spread Assignments

Assigning spreads to your staff and keeping them happy and motivated with them doesn’t have to feel like a chore. Make the most of the occasion with a fun Draft Day activity that can be implemented for each deadline, each season, each semester or once a year. Draft Day picks get students engaged and invested, and the process flows smoothly

October 11, 2024

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Marketing

Celebrate NYW with Six Effective Sales Tactics

National Yearbook Week is the perfect time to not only celebrate the rich tradition of yearbooks but also to boost your sales and get more students involved. Whether you’re a seasoned adviser or just starting out, this is your chance to drive excitement, connect with your community and make your yearbook a must-have for every student. Here are some proven

October 10, 2024

Recent Blogs

Celebrate NYW with 15 Allergen-Friendly Classroom Snacks

Nothing makes a yearbook work night more bearable and bonds a group quite like food, but with so many food sensitivities now, find accommodating snacks can be a chore. Pizza and donuts, while simple, may exclude students with gluten or dairy sensitivities. As we celebrate National Yearbook Week, we think everyone deserves delicious snacks. Read on for some of our

October 9, 2024

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