Cyber Monday is a golden opportunity to give your yearbook sales a serious boost. With parents already primed for online discounts, your staff can harness that energy to create their own digital promotion that’s both exciting and effective.
That’s where this week’s Timely Tips lesson plan, Cyber Monday Coupon Code Campaign, comes in. It’s a hands-on, marketing-inspired activity where students design and implement a limited-time coupon code promotion for your yearbook, learning valuable business and communication skills along the way.
Turn Cyber Monday into a sales moment
Digital coupon codes are powerful tools for driving engagement and encouraging quick action. Students begin the lesson by exploring how coupon codes work in Yearbook 360, where advisers can easily create and track promotions.
They’ll learn how to:
- Create memorable, easy-to-use coupon codes
- Set start and end dates to build urgency
- Monitor redemptions to track success and measure real results.
By the end of the lesson, students will understand how strategy, timing and communication all work together to turn a one-day promotion into a meaningful sales push.
Practice real-world marketing
Once students understand how digital coupon codes work, they’ll put their creativity to the test. Working in small groups, they’ll design their own Cyber Monday campaign, complete with a marketing message and a plan for promotion.
Encourage each group to identify their audience and craft a message that speaks directly to them. The key is helping students see how strategic thinking and creative marketing go hand in hand.
See learning in action
This lesson connects classroom skills with real-world applications. Students will experience the full process from brainstorming and planning to execution and reflection.
Advisers can even take it one step further by running the best campaign on Cyber Monday, using Yearbook 360’s coupon feature to track engagement and sales data. Watching their ideas lead to actual results gives students a powerful sense of accomplishment.
Make this Cyber Monday your best one yet
Connect with your Walsworth Yearbooks Sales Representative to get this ready-to-use lesson plan and other resources designed to help great staffs grow even stronger.
