All yearbook advisers can benefit from the Adviser Mentor Program

In his latest column, Walsworth's Jim Jordan explains how the Adviser Mentor Program helps new yearbook advisers by providing a friend to guide and encourage them.

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yearbook sales

May 15, 2017 / Marketing / Video

The yearbook staff at McKinney High School in McKinney, Texas, has given a late boost to their book sales this year, with the help of a fun, well-produced video that promoted this year’s yearbook theme and went viral around school. The McKinney staff created a commercial that aired at the end of MHS1, the school’s…

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October 24, 2016 / Marketing

High school football is big in Texas, and the yearbook staff at Timber Creek High School in Fort Worth used a fun, clever idea to spread awareness of their yearbook sales this season. The staff created fans to hand out to the spectators at the first game of the season, while it was still hot…

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October 20, 2016 / Marketing

Kathleen Kosal is busy. She is in the middle of her second year as the yearbook adviser at Wheeler High School in Valparaiso, Indiana, where yearbook has moved from a club to a class, with a larger staff. There’s a lot going on. Which is why Kosal loves Walsworth’s Parent Email Program (PEP). “We have…

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May 9, 2016 / Marketing

Yearbook distribution day can be one of the most exciting days for your yearbook staff. It can also be one of the busiest. And if your school takes advantage of our Online Sales Program or you have entered your in-school sales into Sales Central, you also need to distribute yearbook order options. However, we make…

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November 9, 2015 / Marketing

Has your yearbook staff ever organized a campaign to promote the yearbook as a holiday gift? Think about it. We are now entering the time of year where gift shopping will shift into overdrive, and there is no other product being created at your school that so perfectly captures the memories of the year and…

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September 19, 1996 / Fall 1996 / Marketing

The line stretches out of the building and into the street. People wait with money and checkbooks in hand, shifting from foot to foot and craning to see the head of the line. It may sound like the ticket line at a Hootie and the Blowfish concert, but it’s not. It’s the yearbook sale during Parents’ Open House Night at Dr. Phillips High School, Orlando, Fla.

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