All yearbook advisers can benefit from the Adviser Mentor Program

In his latest column, Walsworth's Jim Jordan explains how the Adviser Mentor Program helps new yearbook advisers by providing a friend to guide and encourage them.

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May 24, 2017 / Marketing

The yearbook staff at Shawnee High School in Lima, Ohio, prides itself on annually coming up with creative ways to get students hyped up about buying the yearbook. We’ve written about their efforts more than once here in the Yearbooks Blog. The theme of Shawnee’s 2017 Quilna yearbook was “Outside Ordinary,” which meant the staff…

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May 15, 2017 / Marketing / Video

The yearbook staff at McKinney High School in McKinney, Texas, has given a late boost to their book sales this year, with the help of a fun, well-produced video that promoted this year’s yearbook theme and went viral around school. The McKinney staff created a commercial that aired at the end of MHS1, the school’s…

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May 10, 2017 / Marketing / Staff Fun

Here’s a cool idea from the yearbook staff at First Flight High School in Kill Devil Hills, North Carolina, for a way to put those unused photos that didn’t make it into the yearbook to use. The First Flight staff was looking to make one final sales push as they headed into May with 100…

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February 1, 2017 / New Advisers / News

Walsworth Yearbooks announced the publication Wednesday of Our Best Advice: Lessons for New Advisers from the Yearbook Experts – a new eBook filled with valuable tips on a wide-ranging variety of yearbook topics. A free copy of Our Best Advice can be downloaded by visiting https://www.walsworthyearbooks.com/bestadvice. Created for new yearbook advisers, but also applicable to…

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October 31, 2016 / Marketing

We’re now only a few weeks away from one of the biggest online shopping days of the year, and Walsworth Yearbooks is helping staffs get ready. Known as Cyber Monday, the Monday after Thanksgiving has become a day where people look for great online-only deals and sales. Billions of dollars are spent each year in…

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October 24, 2016 / Marketing

High school football is big in Texas, and the yearbook staff at Timber Creek High School in Fort Worth used a fun, clever idea to spread awareness of their yearbook sales this season. The staff created fans to hand out to the spectators at the first game of the season, while it was still hot…

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October 20, 2016 / Marketing

Kathleen Kosal is busy. She is in the middle of her second year as the yearbook adviser at Wheeler High School in Valparaiso, Indiana, where yearbook has moved from a club to a class, with a larger staff. There’s a lot going on. Which is why Kosal loves Walsworth’s Parent Email Program (PEP). “We have…

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February 9, 2016 / Marketing / Staff Fun

Valentine’s Day is coming up this week, and the holiday provides two special opportunities for your yearbook staff. One – it’s a great holiday for promoting sales and building a yearbook marketing campaign around. Two – it’s a perfect time for the staff to bond and have a little fun! On the promotional side, take…

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