Adviser Academy begins with an example of the importance of yearbooks

Some laughs and a tear-jerker of a story opened the 2017 Adviser Academy in Kansas City on Monday at the Marriott on the Country Club Plaza.

Photo by Aimee Parsons

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June 13, 2017 / Video

After nine months spent creating a yearbook, the staff at Timber Creek High School in Fort Worth, Texas wasn’t done. Staff members were filmed while reflecting on various aspects of yearbook, then those interviews were edited together to create a powerful video about their recently finished 2017 yearbook. Over the span of 11 minutes, students…

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June 6, 2017 / Video

Here’s a fun video sent to us from the yearbook staff at Riverside Poly High School in Riverside, California. With the 2017 yearbook recently completed, the staff sat down to explain exactly what yearbook has meant to them this year, and during their time in high school. You can watch it below. Videos like this…

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May 15, 2017 / Marketing / Video

The yearbook staff at McKinney High School in McKinney, Texas, has given a late boost to their book sales this year, with the help of a fun, well-produced video that promoted this year’s yearbook theme and went viral around school. The McKinney staff created a commercial that aired at the end of MHS1, the school’s…

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December 1, 2016 / Spotlight / Video

Many thanks to Jessica Young, MJE, the yearbook adviser at Orange Glen High School in Escondido, California, for sharing this wonderful story reinforcing just how valuable yearbooks can be. Young was recently contacted via Facebook by someone looking to track down a decade-old Orange Glen yearbook. Anybody who has worked on a yearbook staff knows,…

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May 11, 2016 / Video

Did your yearbook staff create any videos this year to promote book sales? The yearbook staff from McKinney High School in McKinney, Texas, produced a video that provides a wonderful example to follow. The roughly 90-second clip, which you can watch below, is professionally put together, includes great music and really shows the viewer a…

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September 11, 2015 / Video

Our first cool marketing video of the new school year comes from adviser Mike McCormick and the yearbook staff at Northumberland County High School in Heathsville, Virginia. Mike and his staff created this video that you can watch below, which is a simple but very effective montage of memories from the school year, to advertise…

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January 15, 2015 / Video

Our latest fun video submission comes from the yearbook staff at Howard Lake Waverly Winsted High School in Howard Lake, Minn.

This year’s staff is producing a series of episodes called “The Last Yearbook,” which have been played on the school’s news broadcasts each month and on the school’s Facebook page.

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