Photo by: Katherine Lenger

January 5, 2017 / Book Organization / Coverage / Marketing

Time for yearbook staffs to get back to work

Written by Evan Blackwell, CJE

The holidays are over, and most schools are back in class this week. That means yearbook staffs will be back at work.

Sometimes it can be hard to immediately jump back in after a couple weeks off and hit the ground running. But with half the year gone and deadlines approaching for many staffs, there’s no time to waste.

Here are some things to keep in mind as you get re-started this month:

  • Did you stock up the yearbook room on supplies for the upcoming semester? Batteries for digital cameras, paper and toner for printers, pens, notebooks…
  • Re-examine your ladder to ensure all spreads are properly planned, and your coverage is on track. Make sure your coverage of winter sports and events is on track.
  • How do your sales look? Make another push by identifying non-buyers and sending parents an email or all-call. Target students using one of the guerrilla templates you can find on the Market to Students page, like the Hey You! notes. Or sign up for our free Parent Email Program.

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Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He’s been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite’s “The Art of the Interview” unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.