Now Trending: 2024 Yearbook Trends

Featured post

marketing

February 9, 2016 / Marketing / Staff Fun

Valentine’s Day is coming up this week, and the holiday provides two special opportunities for your yearbook staff. One – it’s a great holiday for promoting sales and building a yearbook marketing campaign around. Two – it’s a perfect time for the staff to bond and have a little fun! On the promotional side, take…

Read more

November 9, 2015 / Marketing

Has your yearbook staff ever organized a campaign to promote the yearbook as a holiday gift? Think about it. We are now entering the time of year where gift shopping will shift into overdrive, and there is no other product being created at your school that so perfectly captures the memories of the year and…

Read more

November 2, 2015 / Coverage / Marketing

Walsworth Yearbooks provides all kinds of amazing marketing tools to help you improve sales. You can find them on this site, over in the Marketing Your Book section. In addition to all those resources, one of the easiest ways to increase your book sales is to diversify your coverage and promote it. This post covers…

Read more

October 24, 2014 / Marketing

Teenagers talk a lot, so let’s train them to use their gift of gab to sell business ads. If your staff sells business ads, you face the challenge of giving your students the confidence and poise they need to approach the owners and managers of your local business community.

Read more

October 18, 2013 / Fall 2013 / Marketing

After an unsuccessful year in 2012, the new yearbook class and I, the new adviser, faced many obstacles in 2013 in creating and selling our yearbook. The changes made started with a new yearbook publisher, a full-color book, and me, a biology teacher, as adviser leading the staff to implement many new tactics to increase sales and awareness and to change the attitude toward the yearbook.

Read more