Photo by Stephanie Streicher
Yearbook expert Kathy Beers shares how combining in-person marketing with simple, strategic tactics can increase visibility and drive sales. Learn how creating urgency, connecting face to face and showing your product helps turn everyday moments on campus into real buying decisions.
Marketing That Moves Yearbooks
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Kathy Beers
Kathy Beers spent 29 years in the classroom and 22 years advising the award-winning yearbook at Timber Creek High School in Fort Worth. She is now a Creative and Adobe Specialist for Walsworth Yearbooks. She loves to help guide advisers and staffs through their crazy ideas on their journey to make their yearbook vision a reality. Kathy is a wife, mother of two very creative adult daughters, and a dog mom. Someday, she will REALLY retire and be a part-time flower farmer and world traveler.
Sabrina Cady, CJE
Sabrina Cady, CJE, is a Walsworth Yearbooks representative, key accounts specialist and the former publications adviser at J.W. Mitchell High School in Trinity, Florida. Under her leadership, The Stampede yearbook earned multiple CSPA Crowns, an NSPA Pacemaker, and was a Design of the Year Finalist. She was Teacher of the Year in 2013, a District Teacher of the Year Finalist, and teaches at workshops and conventions nationwide.
Jim Jordan
Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a special consultant for Walsworth Yearbooks. He was a yearbook adviser for 35 years, and over the years the Decamhian yearbook earned numerous Pacemaker and CSPA Gold Crown honors. The Decamhian was recognized in 2022 as having earned the second-highest number of Pacemakers in NSPA’s 100 year history. Jordan was the 1996 JEA Yearbook Adviser of the Year, and has received CSPA Gold Key, NSPA Pioneer, JEA Medal of Merit and JEA Lifetime Achievement awards. He received the Linda S. Puntney Teacher Inspiration Award in 2021. He now shares his expertise with students and advisers at workshops and conventions across the country and leads mentorship through the Adviser Mentor Program. He was among the first to embrace desktop technology in the 1980s and apply it to yearbook, and he remains an innovator in the yearbook industry. Be sure to check out his yearbook-focused podcast, Yearbook Chat with Jim that highlights the stories of great yearbook advisers from around the country.
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