May the Fourth Theme Planning

It's time to start thinking about your 2022 yearbook.

In this webinar, our trio of speakers will help your staff get the theme brainstorming started!

May the Fourth Theme Planning

As 2021 yearbooks are entering the final stretch, it’s never too early to get a jump on your next masterpiece.

In this recorded webinar, May the Fourth Theme Planning, speakers Sabrina Schmitz, CJE, Jim Jordan and Mike Taylor, CJE, discussed how your yearbook staff can get started on the first important piece of your 2022 books – the theme. The full agenda includes:

  • Talking to staffs about strong use of theme, finding inspiration and implementing a plan
  • Discussing the brainstorming process
  • Offering suggestions on what makes a strong storytelling theme

You can access a pdf of the presentation here.

About the hosts

Sabrina Schmitz, CJE, is a Walsworth Yearbooks sales representative in Florida. With a degree in magazine journalism, she taught graphic design and journalism in addition to advising The Stampede yearbook staff and The Hoofbeat newspaper staff at J.W. Mitchell High School in Trinity, Fla. In her six years of advising, The Stampede yearbook was awarded two CSPA Silver Crowns, a Gold Crown, a NSPA Pacemaker Award.

Mike Taylor, CJE, is a Journalism Specialist with Walsworth Yearbooks. He taught yearbook, newspaper and television production for 13 years at Lecanto High School in Lecanto, Florida. As a well-known instructor at workshops and conventions across the country, Taylor has consulted with countless yearbook staffs to help them realize their full potential.

He is also the host of the Ask Mike podcast on the Walsworth Yearbooks Podcast Network.

Jim Jordan is the former yearbook adviser at Del Campo High School in Fair Oaks, California, and now a Special Consultant for Walsworth Yearbooks. Jim was JEA’s National Yearbook Adviser of the Year in 1996, and his yearbook staffs at Del Campo were frequent award winners. In 2019, he was honored by JEA with a Lifetime Achievement Award.

He is also the host of the Yearbook Chat with Jim podcast on the Walsworth Yearbooks Podcast Network.