Over in the Idea File area this week, the latest tip for our new “Why didn’t I think of that?” feature full of marketing tips comes from yearbook adviser Laquita Ward at Mountain Pine High School in Arkansas.
Ward and her staff created a “Mr./Miss Yearbook Contest” and it turned into a great way to gain some interest in yearbook, and raise some much-needed money as well.
Last week in the Idea File area, we began a new feature called “Why didn’t I think of that?”
Throughout the upcoming school year, this will be the section you can visit to get quick, practical tips and strategies on how to market and sell the yearbook. And the tips won’t just come from us, but from the yearbook staffs out there actually creating their own campaigns.
If a tree falls in a forest, does it make a sound? Or, in yearbook terms… If you spend a year of long hours and hard work on a yearbook and no one buys it, was all that time wasted?
The Yearbook Marketing sessions at the Adviser Academy this week offered a great opportunity for advisers to learn creative ways to sell books to students and parents.
Another great way to generate buzz around your yearbook is through email marketing. Emails are an easy and free way for you to communicate with your school community with minimal effort. And emails have generated amazing results for schools just like yours!
A good time to send yearbook emails is during the week before your Back-to-school/Registration information is distributed, or your Back-to-school event takes place. That is why the time to start thinking about using email marketing is now.
Want to know the biggest impact you can make right now for next year’s yearbook sales?
I thought you would – it’s signing up for Walsworth’s Online Sales! Signing up is quick and easy. All you need is a computer, internet connection and five minutes.
Want some quick, easy, down and dirty things you can do now to give next year’s yearbook sales the jolt they need?
Read our Seven Things You Can Do Now to Zap Energy into your Book Sales located in the Kick-start Your Sales manual on the Marketing Help page!
What’s one thing you can’t ever pass up? I will tell you, its freebies!
Parents, students, faculty members, the entire school community, they are just like you and love to get free stuff. Use that to your advantage and lure them into your yearbook kiosk with a giveaway.
With the end of the year fast approaching, back-to-school/registration events are going to start taking place at your school soon. Have you started to think about how to promote and sell the yearbook at them?
Now is as good of a time as any to take a second and think about what a great place to sell your yearbook an event like this is!
It’s been a busy week since Kick-start Your Sales was released last Tuesday and I wanted to make sure you haven’t forgotten about some of the helpful items that will greatly benefit your 2011 yearbook sales.
Now, I know you’ve spent this entire last week thinking about what strategies you would like to take for back-to-school/school registration (wink wink), but a few more minutes couldn’t possibly hurt!
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