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December 10, 2010 / Marketing Stuff

The yearbook staff at Oxford High School in Oxford, Miss., was drawn as one of the October winners in Walsworth’s Promotion Commotion marketing contest.

Recently the group received their prize of $50 worth of Pizza Hut gift certificates and, as you can see from the photo, they were suitably excited about the tasty treat.

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November 5, 2010 / Marketing Stuff

You should always be trying to think of unique ways to promote and advertise your yearbook sales – methods that will catch the attention of the students and parents at your school.

In the latest entry from our “Why Didn’t I Think of That” marketing section, you can see how two yearbook staffs used sandwich boards at school events to publicize their yearbook sale.

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October 19, 2010 / Marketing Stuff

The latest entry in our web series of marketing tips, Why Didn’t I Think of That, is focused on a creative way to draw attention to your yearbook sales table or kiosk.

The yearbook staffs at Olathe North High School and Kokomo High School got their school mascots to appear at the sales table during registration/open house type events. And the results were positive.

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October 5, 2010 / Marketing Stuff

Walsworth’s monthly Promotion Commotion sales contest has begun, and the prize drawing winners for September will be announced soon.

Prizes will continue to be given away each month through April, and there is still plenty of time for Walsworth Online Sales schools to keep adding to their entries. You just need to market and promote the yearbook, and then let us know about it.

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August 31, 2010 / Marketing Stuff / News

Walsworth announced this week that customer schools will get the chance to win prizes each month in the new Promotion Commotion sales contest.

Schools that use Walsworth’s Online Sales, and have activated their online School Store, are entered into the monthly prize drawing. After that, every time a staff uses a marketing technique to help promote or sell the yearbook, they can earn additional entries into the monthly prize drawings.

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August 26, 2010 / Marketing Stuff

With school returning to class in many parts of the country this month, yearbook staffs are getting to work on their 2011 yearbooks.

One idea we have written about here in the Yearbooks Blog is creating a Facebook Fan Page for the yearbook to get the buzz started this year. Here is a recent article from the Idea File section on the various ways that Del Campo High School in Fair Oaks, Calif., has used Facebook.

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