July 6, 2010 / Marketing Stuff

Send us your yearbook marketing ideas

Written by Evan Blackwell, CJE

Last week in the Idea File area, we began a new feature called “Why didn’t I think of that?”

Throughout the upcoming school year, this will be the section you can visit to get quick, practical tips and strategies on how to market and sell the yearbook. And the tips won’t just come from us, but from the yearbook staffs out there actually creating their own campaigns.

So, we want to hear from you for the “Why didn’t I think of that?” series. If your yearbook staff has used a unique tactic or strategy that has helped with your yearbook or ad sales, email them to me at evan.blackwell@walsworth.com.

Evan Blackwell, CJE
Evan Blackwell, CJE

Evan Blackwell, CJE, is a Web Content Specialist for walsworthyearbooks.com and yearbookhelp.com, as well as a regular contributor to Idea File magazine. He's been a writer and editor for Walsworth Yearbooks for the past 13 years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.