Watch a replay of the July 31 webinar “Reaching the Next Generation Through Augmented Reality,” which was presented by augmented reality leaders Aurasma and Walsworth Yearbooks.
The webinar was hosted by Laura Kopf, marketing manager at HP Aurasma, and Steve Blair, executive vice president of yearbook sales for Walsworth.
National Yearbook Week has officially begun, and we hope your celebration is underway.
On Marketing Mania Monday, Walsworth’s focus will shift to ways you can market and promote your yearbook when we will be hosting a Guerrilla Marketing webinar at 11 a.m. Central time.
The beginning of the school year is the ideal time to make sure parents and students know how and when to order a yearbook!
Get your message out there using marketing items that are customized with your school’s colors, mascot and photos.
For many yearbook staffs, the start of the new school year is only days away and the hard work of creating the 2014 yearbook will begin immediately.
To help advisers and staffs remember and complete all the work that goes into the yearbook, Walsworth has created four 12-month checklists for the 2014 school year as a guide.
The yearbook staff from Waukesha West High School in Wisconsin is no stranger to video production. We learned that earlier this school year when they submitted an entry in our Video Contest.
Now adviser Mike Mueller is back with another cool video to share, this time a yearbook recruitment video that explains what their yearbook class is all about for students interested in joining the yearbook staff.
As National Yearbook Week rolls on, it’s time to turn our attention back to marketing on Be a Guerilla Day. And no, we’re not talking about a trip to the zoo (although that does sound like fun).
We’re talking about guerilla marketing tactics – unique, conventional ways you can get your yearbook message out to students and parents.
As National Yearbook Week continues to roll on, today is Walsworth’s Pick 6 Day.
If you’re not familiar with our Pick 6 marketing program, you can read all about it in the Idea File area.
Have you joined Pinterest yet? Already started creating your own yearbook-themed board?
If so, you’re in luck because Walsworth has its very own page on Pinterest, where we will be showing off a variety of great content. Already on the page, you can find boards on design, photography, yearbook trends and much more.
How to sell more yearbooks was a main concern of yearbook advisers who met with Steve Blair, Walsworth’s executive vice president of yearbook sales, during roundtable discussions held at the company’s Adviser Academy.
Blair held four roundtables with advisers during the Academy to ask about their concerns and needs for their yearbook programs.
Another one of Walsworth’s monthly winners from this year’s Big Event promotion – Westfield Middle School in Westfield, Ind. – recently celebrated the end of the year with their own Big Event yearbook signing party.
The Westfield staff won a Big Event prize pack full of marketing materials back in December, and they were able to put them to good use.