August 6, 2010 / Marketing Stuff

Mountain Pine adviser sends in fun idea for promoting the yearbook

Written by Evan Blackwell, CJE

Over in the Idea File area this week, the latest tip for our new “Why didn’t I think of that?” feature full of marketing tips comes from yearbook adviser Laquita Ward at Mountain Pine High School in Arkansas.

Ward and her staff created a “Mr./Miss Yearbook Contest” and it turned into a great way to gain some interest in yearbook, and raise some much-needed money as well.

Has your yearbook staff used some creative marketing or sales techniques? We want to hear about them! You can email them directly to me at, and you might just end up being the next one featured in “Why didn’t I think of that?”

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Evan Blackwell, CJE

Evan Blackwell, CJE, is the Marketing Automation Supervisor for Walsworth. He's been a writer, editor and web content specialist for Walsworth for the past 15+ years, and is the author of the Yearbook Suite's "The Art of the Interview" unit. Prior to joining Walsworth, Blackwell spent five years as an award-winning newspaper and magazine journalist. He holds a bachelor’s degree in journalism from the University of Kansas.