If you’ve ever wondered how to get more eyes on your yearbook and more orders before it’s too late, this new two-part marketing video series is for you.
In these quick, practical training sessions, we’re joined by yearbook expert Kathy Beers to explore simple, effective ways to increase awareness, create urgency, and connect with your audience in ways that actually drive sales.
This series is designed to help you think differently about how you promote your book without overwhelming your staff or adding more to your plate.
What You’ll Learn
Across the two videos, you’ll discover:
- Smart ways to make your yearbook visible across campus
- How to create urgency so students and parents act now, not later
- Creative ideas that go beyond just posting on social media
- Why showing your product is one of your most powerful marketing tools
- Simple strategies to connect with both students and families in meaningful ways
These are practical, easy-to-implement ideas that can make an immediate impact on your sales.
Go Beyond the Videos
To help you put these ideas into action, we’ve created a full set of supporting resources:
- A companion episode of That Yearbook Podcast that expands on the conversation
- Downloadable handouts you can use with your staff
- Ready-to-use ideas you can adapt to your own school
Together, these resources give you everything you need to turn inspiration into action.
Why This Matters
Too often, yearbook marketing becomes an afterthought or relies too heavily on one approach. This series challenges that mindset and encourages you to meet your audience where they are, both online and in person.
Because at the end of the day, your goal is simple: get your book into as many hands as possible.
Watch the Series
Ready to rethink your marketing strategy?
Watch both videos now, then grab the podcast and handouts to take it even further.
