What if one small switch could help you sell more yearbooks this year?
We know, we know. Everyone promises a magical solution. But when it comes to yearbook sales, turning on your online School Store at yearbookforever.com is about as close as it gets.
Not only does your online store make ordering easier for busy families, it also gives you more opportunities to promote personalization, packages and accessories all from one place. And this year, with a new package offering and updated package names, there’s even more to get excited about!
Let’s take a look.
Why More Schools Are Selling Online
Let’s face it: parents can order dinner, school supplies and practically everything else from their phones.
Yearbooks should be just as easy, which is why more schools are using online sales to simplify purchasing.
An online store at yearbookforever.com gives families a convenient way to order their yearbook anytime, anywhere. And it does something else that’s equally important: it puts your packages, cover personalization options and accessories front and center.
When parents see these accessories available, good things happen: more personalized yearbooks, more package sales, more accessory sales and ultimately, your program gets the support it deserves.
Your Yearbook Is the Star. The Accessories Make It Shine.
Let’s be clear. The yearbook is still the main event. It’s the keepsake students will pull off a shelf 10 years from now. It’s the story of the school year captured in one place and the reason families visit your Online Sales store in the first place.
But students also love finding ways to make their yearbook uniquely theirs. Adding their name to the cover. Choosing icons that reflect their interests. Collecting signatures from friends on the last day of school. Decorating autograph pages with stickers. Those little touches often become some of the most memorable parts of the yearbook experience.
That’s why personalization, packages and accessories continue to be such valuable additions for schools. They enhance the yearbook while creating more opportunities for families to customize their purchases.
Meet the NEW Signing Day Package
We’re excited to introduce a brand-new package for the upcoming year: the Signing Day Package. Built around one of the most memorable traditions of the school year, the Signing Day Package includes everything students need to personalize their book and collect memories from friends and classmates.
This package includes:
- One line of cover personalization and two cover icons
- Autograph supplement
- Signing markers
- Vinyl stickers
Think of it as a one-stop shop for yearbook personalization and signing day fun. Instead of purchasing products individually, families can choose a package designed specifically to enhance the signing day experience.
It’s easy to promote, easy to understand and packed with products students love.
New Names, Same Great Personalization Options
We’re also giving our existing package options a refresh.
You may have known them previously as the Basic and Deluxe packages, and their new names reflect what they’re really about: personalization.
Personalization Essentials
Perfect for families looking to add a personal touch to their yearbook and includes:
- One line of cover personalization and one icon
- Book protector
Personalization Premium
A great option for students who want even more customization.
Includes:
- One line of cover personalization and three icons
- Book protector
The new package names make it easy for families to understand the value of each option while highlighting the personalization features that make these packages so popular.
Don’t Forget to Promote What You Offer
Turning on your yearbookforever.com store is the first step and then making sure families know where to purchase is key. Schools that see the strongest results don’t just activate their stores and hope for the best. They consistently remind families where and when to order, and what products are available.
Consider promoting your Online Sales store through:
- Parent emails
- School newsletters
- Social media posts
- School websites
- Morning announcements
- Sales tables and more!
Looking for an even easier way to get your yearbook and accessories in front of families? The Parent Email Program (PEP) does the heavy lifting for you. By having Walsworth send timely yearbook sales emails directly to parents, PEP helps keep yearbooks and accessories top of mind throughout the year. It’s one of the simplest ways to increase visibility without adding more work to your plate. Sign up today at yearbookhelp.com.
And don’t stop at promoting only the yearbook! Highlight personalization options. Show off accessories. Feature your package offerings. It all matters! A simple reminder can turn a standard yearbook purchase into a personalized experience.
Make This Your Best Sales Year Yet
This year brings exciting opportunities to grow your yearbook sales and give families more ways to celebrate their memories.
With the new Signing Day Package, refreshed package names and a full lineup of accessories available through Online Sales, there’s never been a better time to activate your store and start promoting everything your program has to offer. Because at the end of the day, a great yearbook deserves a great sales experience.
And your online store at yearbookforever.com can help make that happen.
