Mike Taylor to talk yearbook recruiting in Feb. 21 webinar

Join Mike for "Mirror, mirror on the wall: How to recruit the best yearbook staff of all!" at 3 p.m. Central on Feb. 21.

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Copywriting

February 3, 2016 / Copywriting / Coverage

Coming up with an interesting angle for a yearbook story can often be a challenge. Either the angle is too vague, or too specific, and it’s nearly impossible to cover the story. Finding an angle that’s just right will help with writing the story later on. But many writers find themselves stumped when it comes…

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December 16, 2015 / Copywriting

Your yearbook’s colophon, typically appearing near the back of the book, provides the reader with some important information. The colophon indicates how your yearbook was produced and includes the name of your printing company, the number of copies, type of paper the book was printed on, cover specs, the software your staff used to produce…

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December 2, 2015 / Copywriting

Many yearbook staffs have already begun dealing with their first page deadlines of the year, with even more submission dates still to come. Meeting deadlines and good proofreading are equally important. You can’t have one without the other if you want to have an outstanding yearbook. Fortunately, we have some resources here at walsworthyearbooks.com that…

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September 28, 2012 / Copywriting / Yearbook Zen

If your staff members need a little extra help with writing an effective headline, caption or story, Walsworth’s writing professionals will offer our special talents on Oct. 9. We are calling this day Get Your Copy Right Day as part of National Yearbook Week.

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