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Jill Chittum

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Copywriting

January 29, 2010 / Copywriting / Coverage

For some schools, a healthy portion of the yearbook should already be done. But almost half the school year is left, which means most staffs still have events to cover and plenty of work left to do. It’s not too late to examine your coverage and writing to make sure it is providing an interesting variety to the reader.

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July 27, 2009 / Whitt and Wisdom

Even outstanding quotations should not be out standing alone. Quotations are like grout: we cannot leave them out. Grout fills the crevices to make the wall or floor complete, but it is no substitute for tile. Quotes can fill in gaps in a story, but they cannot be substituted for a story.

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July 16, 2009 / Idea File Supplement

Material presented in the clearest, most obvious way. Commonly presented preceded by numbers or bullets. Great way to unload lists of names, awards, etc. from the body of feature copy.

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July 15, 2009 / Idea File Supplement

If a theme is truly relevant to a specific school and the student body of that year, it will be reflected throughout the yearbook in non-theme areas by the topics that are covered and the reporting methods used. In the mini-mag of the 1998 Lair, the staff covered a variety of issues in a round-table, conversational-style format that was inspired by their theme, “Communication.”

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