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June 30, 2009 / Copywriting

Do not settle for the first draft. The best stories evolve from the search for the right angle and fearless rewriting. The article, Swapping Fool’s Gold for Real Gold , in the Spring 2004 issue of Idea File, Volume 14, issue 3, discussed getting writers to find the most interesting aspect of the story they are covering – known as the nugget. It’s the nugget that makes the story about the same topic unique from year to year.

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June 15, 2009 / Copywriting

Before you begin to write, read over your interview notes and gather related terms and important information. Listing and clustering start the juices flowing; they put you in the writing mode.

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May 7, 2009 / Write Away

I was about to give up when I remembered meeting Samuel Beckett at the NSPA convention last year in Seattle. I heard Beckett say that he had actually been a journalism teacher for several years and was presenting a session at the convention on how teaching yearbook had sparked his imagination for the tragicomedy, “Waiting for Godot.” In his session, he asked us to read selected scenes from the play to see the close connection. In fact, he said, although most people think he is writing about the angst of the 20th century, many of the scenes in the play are really about his frustration as a yearbook teacher trying to improve the academics section.

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